Cover -- Contents -- Reviews of How to Run a Successful Design Business -- Foreword -- Preface -- Section One: The Industry -- 1.1 The arrival -- 1.2 The present -- 1.3 The global context -- 1.4 The client perspective -- 1.5 The future -- Section Two: The Business -- 2.1 The vision and values -- 2.2 The culture -- 2.3 The product -- 2.4 The business journey -- 2.5 The business structure -- 2.6 The money (part one) -- 2.7 The money (part two) -- 2.8 The law -- 2.9 The intellectual property -- 2.10 The management issues -- 2.11 The validation -- 2.12 The memberships -- 2.13 The network -- 2.14 The working environment -- 2.15 The neverending story -- Section Three: The People -- 3.1 The management team -- 3.2 The creatives -- 3.3 The client facers -- 3.4 The hunter-gatherers -- 3.5 The farmer-growers -- 3.6 The strategists -- 3.7 The orgs and ops -- 3.8 The incoming resource -- 3.9 The ongoing resource -- 3.10 The outgoing resource -- 3.11 The training -- 3.12 The development -- 3.13 The rewards -- 3.14 The cavalry -- 3.15 The self-incentive -- Section Four: The Income -- 4.1 The marketing strategy -- 4.2 The marketing plan -- 4.3 The geography -- 4.4 The reputation -- 4.5 The media -- 4.6 The social media -- 4.7 The sales process -- 4.8 The pitch -- 4.9 The no pitch -- 4.10 The record -- 4.11 The procurement -- 4.12 The prequal -- 4.13 The roster -- 4.14 The client journey -- 4.15 The client experience -- Section Five: The Work -- 5.1 The terms -- 5.2 The knowledge -- 5.3 The brief -- 5.4 The projects -- 5.5 The research -- 5.6 The meetings -- 5.7 The feedback -- 5.8 The proof -- 5.9 The recognition -- 5.10 The planet -- Section Six: The Designers -- 300Million -- 999 Design Group -- Blue Marlin -- Boxer -- Checkland Kindleysides -- Dalziel and Pow Design Consultants -- Design Bridge -- Dragon Rouge -- Elmwood -- JKR -- Living Group -- Media Square.

Rufus Leonard -- Seymourpowell -- Small Back Room -- Start -- Tayburn -- The Alloy -- The Team -- Uniform -- Section Seven: The Clients -- Musgrave Retail Partners GB, Jemima Bird -- Land Securities Group PLC, Anna Chapman -- HM Revenue & Customes, Julia Coulson -- Virgin Atlantic Airways, Joe Ferry -- Innocent, Dan Germain -- Cisco Systems, Clive Grinyer -- British Library, Penny Hamilton -- Eurostar, Richard Hill -- Waitrose, Maggie Hodgetts -- Transport for London, Jon Hunter -- Royal Mail, Marcus James -- British Heart Foundation, Louise Kyme -- Chivas Brothers Limited, Neil Macdonald -- NHS Institute for Innovation and Improvement, Dr Lynne Maher -- BT, David Mercer -- Science Museum, Tim Molloy -- UKTV, London, Matt Scarff -- Habitat, Theo Williams -- Ford Motor Company, David Woodhouse -- Xerox Europe, Les Wynn -- Section Eight: The Design Bodies -- British Design Innovation (BDI) -- D&AD -- Design Business Association (DBA) -- Design Council -- Design Management Institute (DMI) -- Design Partners -- Design Wales -- New Designers -- Royal College of Art (RCA) -- Royal Institute of British Architects (RIBA) -- The Sorrell Foundation -- UK Design Alliance -- Section Nine: The Reference Library -- 1 UK Design Membership Bodies -- 2 International Design Membership Bodies -- 3 UK Design and Creative Sector Support -- 4 UK Business Organisations -- 5 Business Support and Information -- 6 Other Useful Organisations -- 7 UK Design Exhibitions, Events -- 8 Award Schemes -- 9 Like To Know More? -- 10 What Else Have We Written? -- Section Ten: The Contributors -- Gary Baxter -- Ann Binnie -- Sean Blair -- Kate Blandford -- Kim Briggs -- Stef Brown -- Jan Casey -- Madelaine Cooper -- Lorna Dallas-Conte -- Deborah Dawton -- Peers De Trense -- Kevin Duncan -- Blair Enns -- Jo Evans -- Tina Fegent -- Louis Hellman -- Julia James -- Phil Jones.

Jonathan Kirk -- Christine Losecaat -- Liz Lydiate -- Simon May -- Mandy Merron -- Barry Morris -- Jeremy Myerson -- Rod Petrie -- Don Preddy -- Shan Preddy -- Adrian Rasdall -- Lynda Relph-Knight -- Darrell Stuart-Smith -- Sophie Thomas -- Michael Thomson -- Gemma Went -- James Woudhuysen -- Index.