Contents -- Preface -- Chapter 1 - The New Laundromat -- Laundromat Renaissance -- The Good News -- The Bad News -- The Annals of Laundromats -- The Laundromat Life -- Chapter 2 - Is It for You? -- No Experience Necessary -- The Laundromat Personality -- Suit Your Style -- Self-Help -- Caring for Your Store -- The Down Payment -- The Daily Routine -- The Hours You Keep -- Scrub-a-Dub-Dub -- Collecting Coins -- Safety Comes First -- Let Us Vend -- Keeping Track -- Chapter 3 - Locating Your Market -- Location, Location, Location -- Who Goes There? -- The Hard Facts -- The Competition -- Hidden Rivals -- Other Pieces of the Puzzle -- Zoned Out -- Lease, Lease, Lease -- Park it Here -- See and Be Seen -- On a Mission -- Chapter 4 - To Buy or Build? -- When to Build -- Building 101 -- When to Buy -- If You Buy -- Kicking the Tires -- Crunching the Numbers -- What's it Worth to You? -- Chapter 5 - The New Laundromat -- Start-Up Costs -- Research and Development -- Licenses and Hidden Fees -- The Goods -- Other Equipment -- For Example ... -- Finding the Money -- Choosing a Structure -- Chapter 6 - Calling in the Experts -- Distributors -- Choosing a Distributor -- A Second Opinion -- Consultants -- Contractors -- Designers -- Repairpersons -- Other Expertise -- Chapter 7 - Getting Equipped -- Machine Basics -- The Right Mix -- Where Everything Goes -- Equipment TLC -- In Hot Water -- The Card Advantage -- Happy with Coins -- Chapter 8 - Dressing the Store -- General Guidelines -- Floor It -- Window Dressing -- Sign Away -- Setting Yourself Apart -- For the Little Kids -- For the Big Kids -- Snack Time -- Chapter 9 - The Attended Laundry -- Wash-and-Fold -- How it Works -- Pricing and Turnaround -- Delivery -- Dry Cleaning -- Attending Your Laundry -- To Attend or Not to Attend -- Fitting the Description -- Shifty Attendants -- Hiring Hints.

Training Time -- What's the Motive? -- Chapter 10 - Promoting Your Store -- Of Advertising and Laundries -- Grand Opening -- New Kid in Town -- The Trusty Phone Book -- Preaching to the Converted -- Ideas that Worked--and Didn't -- Word-of-Mouth -- Chapter 11 - Counting the Coins -- Balancing the Books -- Incoming -- Outgoing -- The Bottom Line -- The Price Is Right -- Tax Time -- Chapter 12 - Staying on Top -- Vandals and Thieves -- Staying out of Court -- Cutting Costs -- Keys to Success -- Appendix - Home Inspection Resources -- Glossary -- Index.