Contents -- Preface -- Chapter 1 - Planning and Creating Your Blog -- What Is a Blog? -- It All Starts with a Great Idea -- Choosing a Profitable Topic -- Blog Topic Idea List -- Industry-Oriented Topics -- Blogs Focusing on an Organization -- Personal Blogs Can Generate Huge Followings -- Blog About a Publicity Stunt -- Political Blogs -- Blogs Based on Hobbies or Special Interests -- General Interest Blogs -- Continuous Stream of Content -- Your Credibility as a Blogger -- Existing Competition -- Your Interest and Passion -- Selecting a Blog Name -- Domain Name Concerns -- Choosing a Pseudonym -- Choosing a Platform for Growth -- Hosted Blogging Services vs. Installed Server Applications -- Hosted Blogging Services -- Installed Server Applications -- Suitability for Your Content -- Advertising Capacity -- Future Growth -- Customization -- Bringing on Staff or Contributors -- Your Growth Plan -- Business Goals -- Your Time Frame -- Inviting Other People Contribute to Your Blog -- Don't Forget About Building Your Audience -- Planning Wrap-Up -- Chapter 2 - Publishing Your Blog or Vlog -- Community Blogging Services -- Web-Based Blogging Services -- Blogger.com -- TypePad -- WordPress.com -- Installed Server Applications -- Movable Type -- LifeType -- b2evolution -- WordPress -- YouTube: The Premier Online Service for Vloggers -- Twitter: The Primary Tool for Microbloggers -- A Few More Thoughts about Blog Publishing -- Chapter 3 - Promoting Your Blog and Building Your Audience -- How to Begin the Blog -- The First Post -- The First Months of Blogging -- Filling Your Archive -- Consistency -- Testing Your Platform -- Generating Traffic -- Search Engines -- Submission Pages for Top Search Engines -- Keyword Optimization -- Keyword Popularity -- Keyword Profitability -- Search Engine Advertising -- Blog Aggregators -- Technorati -- Blogexplosion.

Weblogs.com -- BlogRolling.com -- Link Exchanges -- Blogrolls -- Word-of-Mouth -- Post Reviews on Bookselling Sites -- Don't Forget to Use Public Relations -- Get Started Now, But Keep It Going -- Chapter 4 - Generating Revenue Directly from Your Blog -- Donations -- PayPal -- Click & Pledge -- Affiliate Programs -- Merchandising -- Memberships -- Partial Access -- Early Edition -- Ad-Free Version -- Selling Display Ad Space -- Ad Networks -- CPC vs. CPM -- Optimizing Layout -- Profiles of Ad Networks -- Google AdSense -- CrispAds -- Pheedo -- Wait, You Still Have More Choices -- Private Sponsors -- The Media Kit -- Describe Your Blog -- Audience -- Traffic Level and Analysis Services -- The Offer -- Running Multiple Blogs -- Chapter 5 - Transitioning from a Hobbyist into a Professional Business -- Business Classifications -- Sole Proprietorship -- Partnership -- Corporation -- S Corporation -- Limited Liability Corporation -- Registering Your Business Name -- Hiring Help -- More Protection -- Chapter 6 - Final Thoughts -- Six Strategies for Improving Your Blog -- 1. Define the Target Audience for Your Blog and Cater to That Audience -- 2. Put a Unique Twist on Your Blog's Topic and Content -- 3. Add New Content on a Regular Basis -- 4. Transform Your Blog Into an Interactive Online Community -- 5. Adopt a Multi-Faceted Approach to Promoting Your Blog Continuously -- 6. Keep the Blog's Look, Overall Design, and Content Professional -- Additional Things to Consider -- Appendix - Perez Hilton Reveals His Blogging Secrets for Success -- Glossary -- About the Author -- Additional Books Written by Jason R. Rich and Published by Enterpreneur Press -- Index.