Cover -- Preface -- Contents -- Chapter 1. Business Communication: An Introduction -- 1.1 Introduction -- 1.2 Role of Communication in Business -- 1.3 Definitions of Communication -- 1.4 Purpose of Communication -- 1.5 The Communication Situation -- 1.6 The Communication Process/Cycle -- Exercise -- Chapter 2. Communication and Organization Structure -- 2.1 Forms of Communication -- 2.1.1 Formal Communication -- 2.1.2 Grapevine/Informal Communication -- 2.2 Barriers of Communication -- 2.3 Principles of Effective Communication -- 2.4 Gateway to Effective Communication -- 2.5 Seven Cs of Communication -- 2.5.1 Seven Cs of Written Communication -- 2.5.2 Seven Cs of Oral Communication -- Exercise -- Chapter 3. Employment Communication -- 3.1 Application Letter -- 3.2 Resume -- 3.2.1 Contents of a CV/Resume -- 3.2.2 Some Tips for Preparing an Impressive CV -- 3.3 References -- 3.4 Discussions in Groups -- 3.4.1 Considerations in Group Discussion -- 3.4.2 Discussion Skills -- 3.5 Interview -- 3.5.1 Types of Interview -- 3.5.2 Candidate's Preparation -- 3.5.3 Interviewer Preparation -- 3.5.4 Interview Do's and Don'ts -- Exercise -- Chapter 4. Communication and Technology -- 4.1 The Role of Technoogy Advancement -- 4.2 Communication Network -- 4.3 E-Mails -- 4.4 Short Message Service (SMS) -- 4.5 Teleconferencing -- 4.6 Videoconferencing -- Exercise -- Chapter 5. Oral Communication -- 5.1 Oral Communication -- 5.1.1 Advantages of Oral Communication -- 5.1.2 Limitations of Oral Communication -- 5.2 Two Sides of Oral Communication -- 5.3 Principles of Effective Communication -- 5.4 Effective Listening -- 5.5 Non-Verbal Communication -- 5.5.1 Body Language -- 5.5.2 Paragraph Language -- Chapter 6. Written Communication -- 6.1 Written Communication -- 6.2 Purpose of Writing -- 6.3 Principles of Effective Writing -- 6.4 Writing Techniques.

6.4.1 Adaptation and Selection of Words -- 6.4.2 Masculine Words -- 6.4.3 Choosing Words with Right Strength and Vigour -- 6.4.5 Writing Effective Sentences -- 6.4.6 Foreign Words & Phrases Sometimes Used in Correspondence -- 6.4.7 Developing Logical Paragraph -- 6.4.8 Overall Tone -- 6.5 Electronic Writing Process -- Exercise -- Chapter 7. Business Letters and Report Writing -- 7.1 Business Letters -- 7.1.1 Types of Letter -- 7.1.2 Structure of Business Letter -- 7.1.3 Form of Layout -- 7.1.4 Style of Presentation/Form of Letters -- 7.2 Memorandums -- 7.2.1 Purpose of Writing Memorandums -- 7.2.2 The Memorandum Format -- 7.3 Report Writing -- 7.3.1 Types of Business Reports -- 7.3.2 Characteristics and Purpose of a Good Report -- 7.3.3 Guiding Principles of Writing a Report -- 7.3.4 Preparing a Report -- 7.3.5 Structure of a Report -- Exercise -- Chapter 8. Applying the Case Study Method -- 8.1 Define Case Study -- 8.2 The Case Method as a Learning Tool -- 8.3 Types of Case Study -- 8.4 How to Do A Case Study -- 8.5 Preparing a Case Study -- 8.6 Approaches to Case Study -- 8.7 Do's and Don't for Case Preparation -- Exercise -- Chapter 9. Presentation Skill -- 9.1 Presentation -- 9.2 Elements of Presentation -- 9.3 Designing a Presentation -- 9.4 Using Visual Aids -- 9.5 Appearance and Posture -- 9.6 Rehearsal for Presentation -- 9.7 Tips for an Effective Presentation -- Exercise -- Chapter 10. Group Communication -- 10.1 Meetings -- 10.1.1 Meaning, Objectives and Types of Meeting -- 10.1.2 Procedure of Convening A Meeting -- 10.2 Media Management -- 10.3 Press Releases -- 10.3.1 Characteristics of A Good Press Release -- 10.4 Press Conference -- 10.5 Media Interview -- 10.6 Seminars -- 10.7 Workshop -- 10.8 Conference -- 10.9 Business Etiquette -- Exercise -- Appendix.