Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century
Title:
Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century
Author:
Balmer, John M. T.
Publication Information:
Oxfordshire, England ; New York : Routledge, c2013.
Physical Description:
1 online resource (xix, 156 p.).
Series:
Routledge interpretive marketing research ; 17
Routledge interpretive marketing research series ; 17.
Genre:
Added Corporate Author:
Electronic Access:
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