Success in innovation improving the odds by understanding the factors for unsuccess
Title:
Success in innovation improving the odds by understanding the factors for unsuccess
Author:
Verloop, Jan.
Personal Author:
Edition:
1st ed.
Publication Information:
Waltham : Elsevier, 2013.
Physical Description:
xii, 127 p. : ill.
General Note:
Includes index.
Contents:
Foreword -- Acknowledgements -- Introduction -- The innovation process -- Insights in innovation -- The innovation bridge -- Building the business -- Factors for unsuccess -- Wrong starts -- Poor execution -- Unhappy endings -- Factors for success -- Internal factors -- External factors -- Appendix: The option value -- Index.
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Electronic Access:
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