Selling project management to senior executives framing the moves that matter
Title:
Selling project management to senior executives framing the moves that matter
Author:
Thomas, Janice, 1959-
ISBN:
9781628700558
Personal Author:
Publication Information:
Newtown Square, Pa. : Project Management Institute, c2002.
Physical Description:
1 online resource (vii, 158 p.) : ill.
Contents:
Study background -- Study methodology -- Phase I findings : why is it difficult to sell project management to senior executives? -- Phase II findings : demographics and practice -- Phase II findings : how do you sell project management to senior executives? -- Insights and future research directions -- Appendix A. Phase I interview instrument -- Appendix B. Phase II survey instrument -- Appendix C. Summary tables of phase II survey data.
Genre:
Added Corporate Author:
Electronic Access:
Knovel http://app.knovel.com/web/toc.v/cid:kpSPMSEFM2