Cover image for Global Mobile : Applications and Innovations for the Worldwide Mobile Ecosystem.
Global Mobile : Applications and Innovations for the Worldwide Mobile Ecosystem.
Title:
Global Mobile : Applications and Innovations for the Worldwide Mobile Ecosystem.
Author:
Bruck, Peter A.
ISBN:
9781573877923
Personal Author:
Physical Description:
1 online resource (633 pages)
Contents:
Cover -- Title page -- Contents -- Preface -- Introduction: A World Gone Mobile -- Part One: Foundations -- Chapter 1: Mobile and Megatrends -- Chapter 2: The Psychology of Mobile Technologies -- Chapter 3: Mobile Theories and Frameworks -- Chapter 4: Digital Gemeinschaft, the Control Revolution, and Technologies of Social Mediation -- Chapter 5: Competition and the Evolution of Mobile Markets -- Chapter 6: The Business of Mobile in Japan -- Chapter 7: Mobile Web Design Strategies -- Chapter 8: Mobile Spectrum: Overcoming Challenges of Scarcity -- Part Two: Mobile Impacts -- Chapter 9: Mobile Health -- Chapter 10: Mobile Education -- Chapter 11: Mobile Phones and Journalism -- Chapter 12: The Mobile Media Experience -- Chapter 13: Mobile Entertainment: The World Is Overflowing With Screenagers! -- Chapter 14: Mobile Value-Added Services -- Chapter 15: Mobile Workforce: The Rise of the Mobilocracy -- Chapter 16: The Role of Mobile Social Media in Enterprises -- Chapter 17: Social + Location + Mobile: SoLoMo Analytics and the Transformation of Shopping -- Chapter 18: Mobile and Small Business: Emerging Trends and Scenarios -- Chapter 19: The Mobile Opportunity in ICT4D -- Chapter 20: Mobile Phones and Financial Inclusion -- Chapter 21: Rural Mobile -- Chapter 22: Mobile Telephony in Rural Areas: A Case Study in Puno, Peru -- Chapter 23: Mobile Government -- Chapter 24: Mobile China: Opportunities and Challenges -- Part Three: The Road Ahead -- Chapter 25: Mobile Innovation Ecosystems: The Global Mobile Monday Community -- Chapter 26: Mobile Excellence: Awards and Mentorship Processes for Innovators -- Chapter 27: Mobile Innovation Trends: Beyond the Hype Cycles -- Chapter 28: Mobile Operators: Shifting Value Chains -- Chapter 29: Policy and Regulatory Issues in the Mobile Internet -- Chapter 30: Mobiles and the Law.

Chapter 31: Mobile Partnerships and Alliances -- About the Contributors -- About the Editors -- Index.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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