Cover -- Copyright -- Credits -- About the Authors -- About the Reviewers -- www.PacktPub.com -- Table of Contents -- Preface -- Chapter 1: Installation -- Installing Magento locally -- Requirements -- Time for action - installing Magento on a Windows machine -- I'm on Mac -- what should I do? -- Installing Magento at a hosting service -- How to choose a Magento hosting provider -- Installatron -- Time for action - installing Magento using Installatron -- What is SSL and do I need it? -- Summary -- Chapter 2: General Configuration -- The installation is complete -- what's next? -- The Magento Dashboard -- Managing Stores -- General settings -- Setting up taxes -- General taxation settings -- Product Tax Classes -- Customer Tax Classes -- Customer groups -- Managing tax zones and rates -- Managing tax rules -- EU business to business VAT -- Time for action - using VAT validation -- Summary -- Chapter 3: Categories and Attributes -- What you need to know -- An example category structure -- Catalog defaults -- Time for action - catalog settings -- Working with attributes -- Time for action - creating your own attribute -- Using attribute sets -- Time for action - creating your attribute set -- Using categories -- Time for action - creating your first category -- Summary -- Chapter 4: Simple Products -- Adding a Simple Product -- Step 1 - creating a product and assigning an attribute set -- Step 2 - the General tab -- Time for action - filling the General tab -- Step 3 - the Prices tab -- Time for action - filling the Prices tab -- Step 4 - the Meta Information tab -- Time for action - filling the Meta Information tab -- Step 5 - the Images tab -- Time for action - filling the Images tab -- Step 6 - the Custom tab -- Time for action - filling the Custom tab -- Step 7 - the Inventory tab -- Time for action - filling the Inventory tab.

Step 8 - the Categories tab -- Time for action - filling the Categories tab -- Related products, up-selling, and cross-selling -- Adding related products in Magento -- Time for action - adding related products -- Summary -- Chapter 5: Beyond Adding Simple Products -- Virtual products and Downloadable products -- Adding a Virtual product -- Time for action - adding a Downloadable product -- Grouped products -- Time for action - adding a Grouped product -- Configurable products -- Time for action - creating a Configurable product -- Simple products don't already exist -- Simple products already exist -- Bundle products -- Time for action - creating a Bundle product -- Summary -- Chapter 6: Customer Relationships -- Setting up guest checkout -- Newsletters -- Configuring contact options -- Configuring customer options -- Customer accounts on the frontend -- Time for action - registering for an account -- Customer accounts in the backend -- Time for action - adding a customer -- Managing an existing customer -- Summary -- Chapter 7: Accepting Payments -- Common payment methods -- Setting up Magento's default payment methods -- Setting up PayPal Payments Standard -- Time for action - starting to sell through PayPal -- Setting up saved credit cards -- Setting up checks / money orders -- Setting up for a bank transfer -- Setting up cash on delivery -- Setting up purchase orders -- Working with payment service providers -- Selecting the right gateway -- Setting up a payment service provider - an example -- Time for action - installing and configuring a PSP extension -- Summary -- Chapter 8: Configuring Shipping -- Logistics in Magento -- Shipping processes and shipping arrangements -- Default shipping methods in Magento -- Configuring free shipping -- Configuring Flat Rate shipping -- Table Rate shipping -- Time for action - configuring Table Rate shipping.

Other ways of calculating shipping costs -- Presentation of shipping methods in your store -- Magento's blind spots -- Purchasing -- Warehousing -- Returns processing -- Summary -- Chapter 9: Customizing Your Store's Appearance -- Magento themes -- Your home page, CMS pages, and static blocks -- Changing transactional e-mails -- Time for action - changing the text inside transactional e-mails -- Choosing between a pre-made and a custom-made theme -- What to watch out for with premade themes -- What to watch out for with custom-made themes -- A combination -- Suppliers for premade themes -- Partners for Magento themes -- Installing a theme -- Making changes to your theme -- Kinds of changes -- Small changes -- Medium changes -- Big changes -- Time for action - changing a heading to normal text -- Time for action - changing the color of a heading -- Time for action - removing a block from the right column -- Summary -- Chapter 10: Fulfilling Orders -- Sales orders on the frontend -- Time for action - creating a first sales order -- Managing sales orders on the backend -- Time for action - opening and processing an order -- Some tips to handle your orders more efficiently -- Creating sales orders on the backend -- Time for action - creating a manual Sales Order -- Returns and Credit Memos -- Time for action - creating a Credit Memo -- But what about my return process? -- What if I need to handle these processes out of Magento? -- Summary -- Chapter 11: Maintaining and Administrating Your Store -- Managing your store -- Overview of your Magento installation -- Go-live checklist configuration settings -- General settings -- Web settings -- HTML Head -- Placeholder images -- Contact information and e-mail addresses -- Tax rates -- Payment methods and shipping methods -- Currency -- Transactional e-mails - password text -- Admin URL -- 404 (page not found).

Stock -- Google Analytics -- Caching -- Index Management -- Licenses -- Daily tasks / cron jobs -- Log cleaning -- Database backups -- Product meta information -- Default images in columns -- Escalations -- Further development of your website -- Time for action - planning for the future -- Working with partners -- A Magento theme -- Functionality -- Time for action - structuring development partnerships -- General guidelines -- Modifying Magento -- Cache -- Upgrading Magento -- Summary -- Appendix: Pop Quiz Answers -- Index.