Front cover -- Contents -- Figures -- Tables -- Notices -- Trademarks -- Preface -- The team that wrote this redbook -- Become a published author -- Comments welcome -- Part 1 Management overview -- Chapter 1. Evaluating the business value of your e-business Web sites -- 1.1 Why have a Web presence? -- 1.2 Why monitor Web traffic and behavior? -- 1.3 Analyzing traffic and usage -- 1.4 Monitoring the performance of transactions -- 1.5 Business transactions -- 1.6 e-business applications: complex layers of services -- 1.6.1 Managing e-business applications -- 1.6.2 Architecting e-business application infrastructures -- 1.7 Tivoli product structure -- Chapter 2. Web analytics -- 2.1 Measuring Web traffic -- 2.1.1 Why Web metrics are important -- 2.1.2 Web metrics delivery methods -- 2.1.3 What to do with your data -- 2.1.4 Conclusion -- Chapter 3. Tivoli e-business management solution architecture -- 3.1 Tivoli e-business management overview -- 3.1.1 e-business infrastructure and application systems -- 3.2 Managing e-business applications using Tivoli -- 3.2.1 e-business infrastructure management using Tivoli -- 3.3 Tivoli Web Site Analyzer -- 3.3.1 Complementary data collection methods -- 3.3.2 Open data management -- 3.3.3 Comprehensive e-business analysis possibilities -- 3.3.4 Other feature benefits -- 3.4 Inside Tivoli Web Site Analyzer -- 3.4.1 Base component overview -- 3.4.2 Data flow -- 3.5 Preparing for Web analytics -- Part 2 Deployment and management -- Chapter 4. Data sources for Tivoli Web Site Analyzer -- 4.1 Web server log files -- 4.1.1 Log file formats -- 4.1.2 IBM HTTP Server for Windows NT -- 4.1.3 Using IBM HTTP Server V5R3M0 for OS/390® log files -- 4.1.4 IBM WebSphere Edge Server log files -- 4.1.5 IBM Tivoli Access Manager for e-business log files -- 4.1.6 WebSphere Portal Server -- 4.1.7 Microsoft IIS Server log files.

4.2 WebSphere Application Server ALS -- 4.2.1 The Analytic Logging Service -- 4.2.2 WebSphere Application Server ALS record format -- 4.2.3 ALS persistence -- 4.2.4 WebSphere Application Server ALS programming sample -- 4.3 WebSphere Personalization Server -- 4.4 WebSphere Commerce Suite Version 5.1 database format -- 4.5 Incorporating non-HTTP data -- 4.5.1 Correlation -- 4.5.2 Logging Web Application Data using Web Tracker -- Chapter 5. Extending your monitoring with Web Tracker -- 5.1 Web Tracker -- 5.1.1 What is Web Tracker? -- 5.1.2 Where to use Web Tracker -- 5.1.3 Benefits of Web Tracker over log file analysis -- 5.1.4 Information collected and reported by Web Tracker -- 5.1.5 Site enablement guidelines -- 5.2 Enabling Web Tracker -- 5.2.1 The Web Tracker Enablement Tool -- 5.2.2 Starting Web Tracker data collection -- 5.3 Web Tracker in detail -- 5.3.1 Web Tracker data transmissions -- 5.3.2 Records sent and received -- 5.3.3 The Web Tracker run-time environment -- 5.3.4 Advanced topics -- 5.3.5 Migrating to Web Tracker 4.2 -- 5.4 Web Tracker coding basics -- 5.4.1 Coding for JavaScript disabled browsers -- 5.4.2 Coding for JavaScript enabled browsers -- 5.4.3 Coding for both JavaScript disabled and enabled browsers -- Chapter 6. Installing a full function Web site management solution -- 6.1 Planning for Site Analyzer -- 6.1.1 Planning Site Analyzer roles -- 6.1.2 Site Analyzer configuration -- 6.1.3 Network placement -- 6.2 Pre-installation tasks -- 6.2.1 Requirements for TWSA -- 6.2.2 DB2 database considerations -- 6.2.3 WebSphere Application Server considerations -- 6.2.4 Additional pre-installation considerations -- 6.3 Tivoli Web Site Analyzer installation -- 6.3.1 Automatic installation -- 6.3.2 Manual installation -- 6.3.3 Migration and uninstallation of Tivoli Web Site Analyzer -- 6.4 Using Tivoli Web Site Analyzer.

6.4.1 Starting Tivoli Web Site Analyzer -- 6.4.2 Logging on to Tivoli Web Site Analyzer -- 6.4.3 Tivoli Web Site Analyzer overview -- 6.4.4 Add a new project -- 6.4.5 Add Data Imports -- 6.4.6 Creating a report -- 6.4.7 The TWSA sample Web application YourCoHotel -- 6.4.8 Get Help -- Chapter 7. Ensuring Web service provisioning -- 7.1 Keeping Web and application servers online -- 7.2 ITM for Web Infrastructure installation -- 7.2.1 IBM WebSphere Application Server -- 7.2.2 IBM HTTP Server -- 7.3 Creating managed application objects -- 7.4 WebSphere monitoring -- 7.4.1 Resource Models -- 7.4.2 Tivoli Enterprise Console adapter -- 7.5 Event handling -- 7.5.1 IBM Tivoli Monitoring for Web Infrastructure events and rules -- 7.6 Surveillance: Web Health Console -- Part 3 Monitoring Web sites -- Chapter 8. Ensuring Web site content compliance with company policies -- 8.1 Web content analysis -- 8.2 How content analysis works -- 8.3 Defining the analysis parameters -- 8.3.1 Web Crawler global setting -- 8.3.2 Web Crawler report element setting -- 8.4 Content analysis reports -- 8.4.1 Web Crawler setting -- 8.5 What happens when you run the content analysis? -- Chapter 9. Monitoring Web traffic -- 9.1 Usage analysis -- 9.1.1 How the data is gathered -- 9.1.2 Measurements for usage analysis -- Chapter 10. Turning data into information -- 10.1 User communities of reports -- 10.1.1 Web usage technical reporting -- 10.1.2 Reports for Web masters -- 10.1.3 Reports for the business office -- 10.1.4 Reports for page designers -- 10.1.5 Reports for marketing and sales -- 10.2 How the data is gathered and measured -- 10.2.1 Measurements for usage analysis -- 10.3 Generating reports -- 10.3.1 Reports and report elements and charts -- 10.3.2 Standard report elements -- 10.3.3 Customized report elements -- 10.3.4 Combined reports -- 10.4 Web site availability reports.

10.4.1 Broken links -- 10.4.2 HTTP return codes -- 10.4.3 Content availability tracking -- 10.5 User agent information reports -- 10.5.1 Browser Ranking -- 10.5.2 Browser Trend -- 10.5.3 Platform Ranking -- 10.5.4 Platform Trend -- 10.5.5 User Agent Ranking -- 10.5.6 User Agent Trends -- 10.6 User information reports -- 10.6.1 User Trend -- 10.6.2 New User Trend -- 10.6.3 Repeat User Trend -- 10.6.4 Unique Visitor Trend -- 10.7 Web site activity reports -- 10.7.1 Total site activity -- 10.7.2 Site activity trend -- 10.7.3 Server Ranking -- 10.7.4 Protocol Ranking -- 10.7.5 Image Ranking -- 10.7.6 The top list of Redbooks -- 10.8 Web site standards compliance reports -- 10.8.1 Pages with aggregate size over optimum -- 10.8.2 Resources over optimum size -- 10.8.3 Optimum resource number in a page -- 10.9 Web site design effectiveness reports -- 10.9.1 Where did users spend the most time? -- 10.9.2 Pages accessed the most or least often -- 10.10 Web site integrity -- 10.10.1 URI availability summary -- 10.10.2 HTTP error codes by browser type and platform -- 10.10.3 Invalid access attempt -- 10.11 User group information -- 10.11.1 Where do my users come from? -- 10.11.2 Organizations visiting the site -- 10.11.3 Competitors visiting the site -- 10.11.4 Determining visitor origin by subdomain -- 10.12 Site activity distribution pattern -- 10.12.1 Hits activities by hour of the day -- 10.12.2 Sessions distribution by hour of the day -- 10.12.3 Page view distribution by hour of the day -- 10.12.4 Traffic volume (bytes) distribution by hour of the day -- 10.13 Strategic alliances -- 10.13.1 Site referrals -- 10.13.2 Referrals -- 10.13.3 Top referring URLs -- 10.13.4 Top referring subdomains -- 10.13.5 Top referring Web sites -- 10.13.6 Traffic trend for referrals -- 10.13.7 Referrer host key/value pair ranking -- 10.13.8 Referrer Host Key/Value Pair Trend.

10.14 User activity -- 10.14.1 Number of visits per user -- 10.14.2 Number of hits per user -- 10.14.3 Who viewed the most pages? -- 10.14.4 Time spent by user -- 10.14.5 Abandoned cart -- 10.14.6 Shopping cart information -- 10.14.7 Shopping cart information by using Data Integration -- 10.14.8 Product display information -- 10.14.9 Products looked at by user -- 10.14.10 Shopping cart checkout information -- 10.14.11 Time spent before check out -- 10.14.12 First accessed page -- 10.14.13 Order processing information -- 10.15 Combined reports -- Chapter 11. Advanced reporting options -- 11.1 Data transformations and the report database -- 11.1.1 Sessionization -- 11.1.2 Categorization -- 11.1.3 Aggregates -- 11.1.4 Using sessionization, categories, and aggregates -- 11.2 Customizing filters -- 11.2.1 Define a filter -- 11.2.2 Add a filter in project definition -- 11.3 Using Tivoli Web Site Analyzer interactive tools -- 11.3.1 Page Inspector -- 11.3.2 Path analysis -- 11.3.3 Personalization Topic ranking -- Chapter 12. TWSA administration tasks -- 12.1 Enable e-mail notification -- 12.2 Expiring data -- 12.3 Enabling Tivoli Web Site Analyzer security -- 12.4 Publishing reports -- 12.4.1 Publishing to the local host or a shared network drive -- 12.4.2 Publishing to a FTP server -- Part 4 Extending Web analytics -- Chapter 13. Monitoring Web transaction performance -- 13.1 TMTP architecture -- 13.1.1 TMTP: Enterprise Transaction Performance -- 13.1.2 TMTP: Web Transaction Performance -- 13.2 Planning for transaction performance monitoring -- 13.2.1 Planning for ITM for Transaction Performance -- 13.2.2 Transaction performance measurement tools -- 13.2.3 Alerts and event management -- 13.2.4 Integration with IBM Tivoli Monitoring Version 5.1.1 -- 13.3 Planning for the monitoring infrastructure -- 13.3.1 Web site availability and real-time response times.

13.3.2 ARMing applications and alerting.