Magento 1.3 Sales Tactics Cookbook -- Table of Contents -- Magento 1.3 Sales Tactics Cookbook -- Credits -- About the Author -- About the Reviewer -- Preface -- What this book covers -- What you need for this book -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. Attracting Visitors -- Introduction -- Adding meta information -- Getting ready -- How to do it... -- How it works... -- Meta information and search sites -- Tips for using the most productive keywords, description, and title -- There's more... -- Webmasters/Site owners help -- Changing a site title and description -- Researching keywords -- Optimizing images for search engines -- How to do it... -- How it works... -- There's more... -- Using title prefix or suffix to add the store name to page titles -- How to do it... -- How it works... -- There's more... -- Generating a site map -- Getting ready -- How to do it... -- How it works... -- There's more... -- Configuring Magento to automatically refresh the site map -- Getting ready -- How to do it... -- How it works... -- 2. Placing Products on Shopping Sites -- Placing products on shopping sites: One at a time -- The shopper's experience -- Getting ready -- How to do it... -- How it works... -- Uploading products to Google Base -- Getting ready -- How to do it... -- How it works... -- 3. Driving Visitors to Your Product Pages -- Introduction -- Creating a basic landing page -- Getting ready -- How to do it... -- How it works... -- There's more... -- Adding a products block to a landing page -- How to do it... -- How it works... -- There's more... -- Ideas for static pages -- Fun pages -- Informative pages -- About pages -- The About Us page -- The Customer Service page -- 4. Making the Sale by Optimizing Product Pages -- Adding custom options -- How to do it...

How it works... -- There's more... -- Adding videos, links, and other HTML to product pages -- How to do it... -- How it works... -- There's more... -- Optimizing product images -- Getting ready -- How to do it... -- How it works... -- Telling a story with product images -- How to do it... -- How it works... -- Changing the layout of a product page -- How to do it... -- How it works... -- Special pricing -- How to do it... -- 5. Increasing the Sale -- Upselling -- Getting ready -- How to do it... -- How it works... -- Related products -- Getting ready -- How to do it... -- How it works... -- Custom options -- How to do it... -- Cross-sells -- Getting ready -- How to do it... -- Quantity discounts -- How to do it... -- Offering free shipping -- Getting ready -- How to do it... -- Advertising free shipping in the shopping cart side block -- Getting started -- How to do it... -- 6. Offering and Advertising Promotions -- Creating a catalog price rule -- Getting ready -- How to do it... -- How it works... -- There's more... -- Creating a shopping cart price rule and coupon -- Getting ready -- How to do it... -- Creating a clearance category -- Getting started -- How to do it... -- How it works... -- 7. Engage Your Customers -- Customizing transactional e-mails: Enable customers to opt into receiving newsletter -- How to do it... -- How it works... -- Automatically signing up customers for the newsletter -- How to do it... -- How it works... -- Moving the newsletter subscribe block to the right column -- Getting started -- How to do it... -- Creating a newsletter -- How to do it... -- There's more... -- Sending a newsletter -- How to do it... -- Enabling customers to publish their wish list with an RSS feed -- Getting started -- How to do it... -- How it works... -- Choosing the social networking site -- Twitter -- How to do it... -- There's more...

Posterous -- How to do it... -- How to do it... -- Facebook -- Respond to customers -- Creating events -- How to do it... -- Post photos and videos -- Discussions -- How to do it... -- Sign up for a Facebook page -- How to do it... -- Customizing transactional e-mails -- How to do it... -- There's more... -- 8. Let Your Customers Speak -- Customer reviews -- Enabling reviews -- How to do it... -- Moderating reviews -- How to do it... -- How it works... -- There's more... -- Customer ratings -- Enable ratings -- How to do it... -- Apply one of Magento's default rating scales -- How to do it... -- Create a rating scale -- How to do it... -- How it works... -- Polls -- What can you do with a poll? -- Have some fun -- Or, be sincere -- Remember, anyone can answer -- How to do it... -- Tagging -- How to do it... -- How to do it... -- Use the tag report to run a tagging contest -- Limitations of the tagging report -- How to do it... -- There's more... -- Enabling e-mail to a friend -- How to do it... -- How to do it... -- There's more... -- 9. Internationalization -- Internationalization is more than a new language -- Website, store, store view: What's the difference? -- Installing a language pack -- How to do it.... -- There's more... -- Creating a new website/store/store view -- How to do it.... -- There's more... -- Setting up your international website/store/store view under a separate URL -- How to do it.... -- Enabling and translating your products for the international store view -- How to do it.... -- Prices tab -- Meta information -- Images -- Inventory -- Categories -- Related products, up-sells, cross-sells -- Product reviews, product tags, customer tagged products -- Custom options -- Translating CMS pages (Front page, About Us, Customer Service, and so on) -- How to do it... -- How it works... -- Translating transactional e-mails.

How to do it... -- Setting the currency for your international store -- How to do it... -- Having a grand opening sale for your international storefront -- How to do it... -- How it works... -- 10. Create a Wholesale Store -- The customers are the difference -- Using the same storefront for wholesale and retail customers -- Creating a CMS page explaining conditions for becoming a wholesale customer -- How to do it... -- Creating a static block, and adding it to your catalog pages -- How to do it... -- There's more... -- Creating a customer group and assigning customers to the wholesale group -- How to do it... -- Creating a tax rule that removes sales taxes for wholesale customers -- How to do it... -- There's more... -- Check your shopping cart price rules -- Creating quantity discounts for wholesale customers -- Tiered pricing -- How to do it... -- There's more... -- Catalog price rule -- How to do it... -- Planning your wholesale strategy -- Index.