Introduction -- I Worked Hard, I Played by the Rules, and This is All I Get? -- Is Your WHY Bigger than Your BUT? -- The Real Deal about You -- There Are Many Paths to a Plan B -- Thinking It Through: Avoiding the Pitfalls of Wrong (and Costly) Decisions -- Six Key Ingrediants of the Most Successful Businesses -- The Real Deal about Starting Your Own Business -- The Real Deal about Buying a Business -- The Real Deal about Buying a Franchise -- The Real Deal about Network Marketing -- Putting Your Plan B into Action.