Business Patterns for Software Developers -- Contents -- Foreword -- Acknowledgements -- Chapter 1 Introduction -- The Whole -- The Journey to Business Patterns -- Audience -- A Story Book -- Limits of the Book -- Book Structure and How to Read -- Sequence Diagrams -- Comments Please -- Chapter 2 Structure of the Software Industry -- Types of Companies -- Outsource and Offshore -- Vendors and the Software Stack -- The ISV / ESP Divide -- Closing Words -- Chapter 3 Software Company Lifecycle -- Early Days -- Growing -- Post Start-up Middle Age -- Investor Exit -- Death of a Software Company -- Death Throes -- Walking Dead -- Closing Words -- Chapter 4 Strategy -- What is Strategy? -- Strategy, not Plans -- Strategy as a Pattern -- Generative Patterns -- Identifying Strategy -- Strategy Parallels Software Design -- Strategy for Software Creators -- Closing Words -- Chapter 5 Funding the Start -- Bootstrapping -- Friends and Family -- Banks -- Angels -- Venture Capital -- Private Equity -- Investor Exit -- Funding Timing -- Love-hate with Venture Capital -- Closing Words -- Chapter 6 What to Build - Patterns about Products -- Customisation, Platforms, Frameworks and Product Lines -- Poacher Turned Gamekeeper -- Customer Co-Created Product -- Simpler Product -- Same Customers, Different Product -- Core Product Only -- Customisable Product -- Simple Product Variations -- Chapter 7 Marketing -- The Missing Link -- Whole Product -- Homogenous Customers -- Segmented Customers -- Customer Understanding -- Expeditionary Marketing -- Chapter 8 Distribution Model -- Direct Sales -- Distributors -- Choosing a Distribution Model -- Different Product, Different Channel -- Chapter 9 Patterns of Direct Distribution -- Branded Shops -- Internet Store -- Named Sales People -- Account Management -- Sales/Technical Double Act.

Chapter 10 Patterns of Indirect Distribution -- Local Guide -- Value Added Reseller -- White Label -- Independent Retailer -- Wholesaler -- Chapter 11 Services -- Crossover -- The Missing Pattern: Product from Services -- Tailored Products - 'Specials' -- Customise or Co-create? -- When Services Distract from Product -- Closing Words -- Chapter 12 Patterns about Services -- Products with Services -- Initial Help -- Lifetime Services for Products -- Professional Services Team -- Services Feedback -- Personal Service -- Self-Service -- Corporate Certified Experts -- Packaged Services -- Chapter 13 Patterns about Organising Product Companies -- Capabilities -- Structure -- Services Before Product -- Single Product Company -- Product Portfolio -- Product Roadmap -- Complementor, Not Competitor -- Innovative Products -- Separate Imaginative Teams -- Appendix A About Patterns -- What Is a Pattern? -- Pattern Languages -- Pattern Sequences -- Improvising with Patterns -- Anti-patterns -- How to Read a Pattern -- How to Write a Pattern -- Closing Words -- Appendix B Patterns Philosophy -- Patterns and their Implicit Context -- The Quality Without a Name: Wholeness -- Events or Things -- Sustainability: Living and Dead Patterns -- Classifying Patterns: Good, Bad, Dead and Alive -- Worse is Better: Path Dependency? -- Knowledge Management and Patterns -- Storytelling and Patterns -- Closing Words -- Appendix C Future Work - Patterns Arising -- References -- Index.