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There's No Business That's Not Show Business: Marketing in an Experience Culture
Title:
There's No Business That's Not Show Business: Marketing in an Experience Culture
Author:
Schmitt, Bernd, author.
ISBN:
9780130471192
Personal Author:
Schmitt, Bernd, author.
Edition:
1st edition.
Physical Description:
1 online resource (320 pages).
Series:
Financial Times Prentice Hall books

Financial Times Prentice Hall books.
Local Note:
O'Reilly
Subject Term:
Branding (Marketing)

Customer relations.

Corporate image.

Branding (Marketing) (OCoLC)fst01743755

Corporate image. (OCoLC)fst00879659

Customer relations. (OCoLC)fst00885533
Added Author:
Rogers, David,

Vrotsos, Karen, 1960-

Rogers, David L., 1970-

Vrotsos, Karen,
Added Corporate Author:
O'Reilly for Higher Education (Firm),

Safari, an O'Reilly Media Company.
Electronic Access:
https://go.oreilly.com/library-access/library/view/-/0130471194/?ar
https://learning.oreilly.com/library/view/~/0130471194
https://learning.oreilly.com/library/view/~/0130471194/?ar
Holds: Copies:

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