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Managing Customers as Investments The Strategic Value of Customers in the Long Run
Title:
Managing Customers as Investments The Strategic Value of Customers in the Long Run
Author:
Gupta, Sunil, author.
ISBN:
9780131428959
Personal Author:
Gupta, Sunil, author.
Edition:
1st edition.
Physical Description:
1 online resource (224 pages)
Local Note:
O'Reilly
Subject Term:
Consumers.

Consumers' preferences.

Consommateurs -- Préférences.

Consumers' preferences. (OCoLC)fst00876441

Consumers. (OCoLC)fst00876410
Genre:
Electronic books.
Added Author:
Lehmann, Donald,

Lehmann, Donald R.
Added Corporate Author:
O'Reilly for Higher Education (Firm),

Safari, an O'Reilly Media Company.
Electronic Access:
https://learning.oreilly.com/library/view/~/0131428950/?ar
https://go.oreilly.com/library-access/library/view/-/0131428950/?ar
https://learning.oreilly.com/library/view/~/0131428950
Holds: Copies:

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