Contents -- Preface -- Introduction Tetsuro Saisho -- Part I Case Studies of Productivity Surges in Management Functions -- Section 1 Time Reduction -- Chapter 1 Welding Steel Plates Six Times Faster Tetsuro Saisho -- The Development of a New Technology -- Seam Welding and Spot Welding -- Overcoming Challenges and Expanding the Usage of Seam Welding -- Bibliography -- Chapter 2 The Reduction of Drying Time by 90% Tetsuro Saisho -- Applying the Technology of a Different Business -- Various Drying Methods -- A Device Designed to Meet Clients' Demands -- Bibliography -- Chapter 3 The Sudden Rise in Web Conferences and Teleconferences Akira Ishikawa -- Japanese Market Size: 70 Billion Yen -- A Three- to Six-Fold Improvement in Level of Understanding -- Drastic Cost-Cutting -- Chapter 4 The Reduction of Traveling Time from Five to Three Hours Kazuo Matsude -- Launch of the Kyushu Shinkansen ( Bullet Train) -- Cross-Border Marketing -- Concrete Tourism Promotion -- Bibliography -- Chapter 5 Shortening Inspection Time by 90% Akira Ishikawa -- Definition of Radio Frequency Identification (RFID) -- Speedy and accurate distribution support -- Zero Error -- The Pros and Cons of Two Methods -- Chapter 6 Instantaneous and Spontaneous Information Sharing Hiromichi Yasuoka -- The Impact of Social Media at Times of Emergencies -- Use of Social Media by Local and Central Government Offices -- The Use of Social Media is a Demand of the Times -- Bibliography -- Chapter 7 The Development of a Three-Minute Battery Charger Toru Fujii -- The Successful Development of Ultra-Fast, Three-Minute Express Charging -- Bibliography -- Chapter 8 High Speed Measurements Enabled by the Multi-Head Weigher (The Computer Scale) Takashi Yonezawa -- Manual Measurement -- Multi-head weigher -- Combination Weighing Technique -- 1. Subdivide -- 2. Measure -- 3. Combine -- 4. Select.

5. Collect -- 6. Refill the hoppers -- The Algorithm Behind Calculating Combinations -- The Spread of the Multi-Head Weigher -- Bibliography -- Chapter 9 The Remarkable Speeds of Sorting Machines Takashi Yonezawa -- Sorting Grains -- Colored/Foreign-Material Sorting Machines -- 1. Color sorting machine -- 2. Foreign-material sorting machine -- 3. Chute-type sorting machine -- 4. Belt-type sorting machine -- Sorting-Machine Performance -- The Development of the Sorting Machine -- Bibliography -- Chapter 10 A Ten-Fold Boost in Speed and Durability of the Zip Chain Lifter Takashi Yonezawa -- Lift Table (Lifter) -- Zip Chain Lifter -- Comparisons with the Existing Technology -- Applications of the Zip Chain -- Bibliography -- Chapter 11 The Introduction of the Virtual OS-Based Thin Client Kazuo Matsude -- Conventional Security Management for Networked PCs -- Reassessment of the Thin Client and Its Issues -- Further Super Effects -- Bibliography -- Chapter 12 The Future of the Smart Meter Kazuo Matsude -- Installation of the Smart Meter -- Merits of the Smart Meter -- The Expansion of the Role of the Smart Meter - Moving Towards the Smart Grid -- The Future of the Smart Meter -- Bibliography -- Chapter 13 The Acceleration of Processing Speeds Through the Evolution of Algorithms Takashi Yonezawa -- Linear Programming, Integer Programming -- The Basic Elements of Optimization -- Linear Programming -- Integer Programming -- Linear Programming, Integer Programming Solver -- Performance Boost and Case Study -- Bibliography -- Chapter 14 Increasing Order Processing Capacity by 400 Times to 600 Times Tetsuro Saisho -- The Introduction of a New Concept -- Features of arrowhead -- Differences Between the Previous System and arrowhead -- Bibliography -- Chapter 15 A Ten-Fold Increase in Maximum Output of Photovoltaic Power Generation Tetsuro Saisho.

Industry-University Joint Research -- Photovoltaic Power Generation and the Status Quo of Power Supply -- Technology for the Practical Use of Photovoltaic Power Generation -- Bibliography -- Part II Case Studies of Global-Scale Super Effects -- Section 1: Improvement in Sensitivity -- Chapter 16 Dramatic Changes in the Classification of World Competitiveness by Country Akira Ishikawa -- Declining Since 1993 -- Seventh Place in The Human Development Index (HDI) -- Impressive Average Life Expectancy -- Bibliography -- Chapter 17 The Spread of "Intelligence Olympics" Akira Ishikawa -- The Need for Intelligence Olympics -- Japan's Lukewarm Support -- Japan Meets with Success Twice in the Theater Olympiad -- Chapter 18 A 150-Fold Increase in Followers Through a Limited Discount Junpei Nakagawa -- A Pioneer in the Use of the Twitter Effect -- Dell's Japanese Corporation also Begins Adoption of Twitter -- Bibliography -- Chapter 19 Boosting Sales of Publications via Data Mining Kazuo Matsude -- Amazon.com's Super Effect -- The Secret Behind Amazon's Popularity -- Amazon's Data Mining -- Issues Pertaining to Amazon's Business Model -- Bibliography -- Section 2: Higher Precision -- Chapter 20 Customers' Return-to-Store Rate Through Twitter Usage Exceeds 50% Junpei Nakagawa -- The Food Service Industry's Shift in Strategy -- Using the Official Account and the Personal Account for Different Purposes -- Twitter as a Means to Implement a Blue Ocean Strategy -- Bibliography -- Chapter 21 3.5 Million Net Increase in Mobile Phone Contracts within a Year Due to Twitter Effect Junpei Nakagawa -- Reappraisal of the Growth Strategy - Improvement in Transmission Status -- Top Management Recognizes the Necessity of Twitter -- Conversion from Claim to Trust -- Bibliography -- Chapter 22 Seawater Desalination Business Enabled by Reverse Osmosis Technology Kazuo Matsude.

The Technology Behind Seawater Desalination -- Favorable Business Prospects -- Issues of the Desalination Business and its Future -- Bibliography -- Chapter 23 The Surprising Properties of High Electric Current Density Akira Ishikawa -- The Roots of the Concept of Serendipity -- Serendipitous Discovery -- The Surprising Properties of the Carbon Nanotube -- Bibliography -- Chapter 24 A Fifteen-Fold Increase in Followers Through Ground-Breaking Activities Junpei Nakagawa -- Unusual Assortment of Goods and Marketing Activities -- Twitter-Linked Site, "Korekamonet" -- The Age of Marketing 3.0 -- Bibliography -- Chapter 25 A Thirteen-Fold Increase in Registrants Through a Limited-Time Event Junpei Nakagawa -- Rapid Increase in Access Since the Inception of a Special Limited-Time Sale -- Facebook-Linked Product Planning -- The Cultural Basis of the Social Media Effect -- Note -- Bibliography -- Section 3: Increases in Effectiveness and Efficiency -- Chapter 26 CO2 Reduction Business Utilizing Electric Hydraulic Shovels Toru Fujii -- Summary of the Business Involved in Reducing CO2 Emissions -- The Business Model Behind the CO2 Emissions Reduction Enterprise -- Future Development of the CO2 Reduction Business -- Bibliography -- Chapter 27 CO2 Reduction via the Realization of Next Generation Thermal Power Toru Fujii -- Drastic Slash in the Rate of CO2 Emission via the Introduction of Advanced Ultra-Supercritical System (700°C) and Carbon Dioxide Capture and Storage (CCS) -- Development of Next-Generation Zero Emission Thermal Power Technology -- Toshiba's Stance on CO2 -- Bibliography -- Chapter 28 Introduction of the Electric Bus Infrastructure Toru Fujii -- Development of the Replaceable-Battery Based Electric Bus Infrastructure -- CO2 Footprint Per Passenger Dramatically Reduced to One-Eight -- Challenges of Introducing the Electric Bus.

The Future of the Electric Bus Infrastructure -- Bibliography -- Chapter 29 Twitter-Driven Record-Breaking Profit Junpei Nakagawa -- Switching to a Strategy of Establishing Urban Stores -- Store-Specific Tweets on the Receipt of New Shipments of Goods in Short Supply -- Using Twitter to Announce Special Limited-Time Sales not Mentioned in Flyers -- Notes -- Bibliography -- Chapter 30 The Globalization of Inter-Regional Mobility Through Low-Cost Carriers Kazuo Matsude -- The Super Discount Airlines of Europe -- Low-Cost Airlines in Japan -- The Future of the Budget Pricing Oriented LCC Business -- Bibliography -- Chapter 31 Achieving a 15% Savings in Electricity without Reducing Factory Output Tetsuro Saisho -- Power Saving Measures in the Aftermath of Major Earthquakes -- Power-Saving Measures of Companies -- Panasonic's Power Saving Measures -- Bibliography -- Part III Case Studies of Super Effects in Marketing Domains -- Section 1: Size Changes -- Chapter 32 The Process of Organizing Information Atsushi Tsujimoto -- The Target is "Ms. A, a 25-Year-Old Single Female Office Worker Living in the City" -- The Motto of Product Development and Marketing Style -- Starting Point: Understand the Zest of Everyday Living from a Physical and Emotional Point of View -- Notes -- Bibliography -- Chapter 33 The Learning Process in Product Development Atsushi Tsujimoto -- P&G's Superb Sales Performance -- The Learning Process in Product Development - Home Visit Interviews -- A HACS Model Interpretation -- Note -- Bibliography -- Chapter 34 Signs of Explosive Expansion in Global Geothermal Power Generation Toru Fujii -- The Scale of Global Geothermal Power Generation and its Existing Circumstances -- Significance of Geothermal Power Generation -- The Future of Geothermal Power Generation and its Use -- Bibliography.

Chapter 35 Smart City/Smart Community Markets Toru Fujii.