Leap! -- Preface -- Acknowledgements -- Introduction -- What this isn't -- Who do you think you are? -- Part One: Attitude -- 1 Starting out -- 2 Make sure you're hungry -- 3 Passion wins -- 4 Get known for being a safe pair of hands -- 5 Be distinctive -- 6 Don't bullshit -- 7 Perception is everything -- 8 Soaking it up -- 9 Warning: steep incline ahead -- 10 Get involved and get visible -- 11 Don't listen to anyonewho says 'no' to your ambition -- 12 Be real! -- 13 Follow your gut feeling -- 14 Leverage what you've learnt -- 15 Get out of the classroom -- 16 Knock down the barriers -- 17 A focal point -- 18 Why failure's OK -- 19 You'd better believe it … -- 20 From city trader to sole trader -- 21 Conformity sucks -- 22 Why catalysts count -- 23 It's a risky business -- 24 'Easy'??! -- 25 Go for it … -- Part Two: Enterprise -- 1 The bare basics -- 2 Having the idea -- 3 Do it yourself -- 4 Making something (anything) out of nothing -- 5 Wrapping up your know-how -- 6 'Sell' is not an expletive -- 7 Expressing yourself -- 8 Learn to juggle … well -- 9 Turning a contact into a client -- 10 Charge them! -- 11 Make sure you are valued -- 12 Doing the deal -- 13 Enterprise is the only way -- 14 Why being a chameleon can be a good thing -- 15 A toe in the water -- 16 Funding ain't often fun -- 17 The power of collaboration -- 18 Introduction time -- 19 Know how to make money -- 20 Counting your money -- 21 On the cheap -- 22 Different kinds of profit -- 23 What is 'core business' anyway? -- 24 Get a reward -- 25 Doing the sell -- 26 Keep in touch -- 27 Quick and ready -- 28 Brand power -- 29 Reinvent yourself -- 30 Living off your latest gig -- 31 Picking your team -- 32 Get some personalities -- 33 Going naked -- Part Three: Success -- 1 Starting up and finishing up -- 2 Do you have what it takes? -- 3 You don't need big tools.

4 Business doesn't come in a flat pack -- 5 The six-point business plan -- 6 It's who you know (of course) -- 7 Getting connected -- 8 Get yourself a mentor -- 9 Polymaths have all the fun -- 10 What do you do again? -- 11 Lucky breaks -- 12 Facing up -- 13 Don't waste time -- 14 Ideas, ideas, ideas -- 15 The importance of scribbles on little scraps of paper -- 16 Learn to say 'no' -- 17 Know when to shut up! -- 18 Value + value -- 19 Don't do mediocrity -- 20 Consume the world of your client -- 21 Here's to a damn good lunch! -- 22 Think ahead -- 23 Burnt fingers -- 24 Just like that -- 25 When to walk away -- 26 Details -- 27 Get it right online -- 28 Don't hide from the customer -- 29 Getting regular gigs -- 30 Bloody obvious management -- 31 Small is best -- 32 Get your hands dirty -- 33 Don't give too much away -- 34 Think 'entrepreneur', not 'freelance' -- 35 Avoid those faux pas -- 36 Making a difference -- Part Four: Worklife -- 1 If you don't want to know the score, look away now -- 2 It's a life thing -- 3 Nostalgia trips -- 4 Do you love stress? -- 5 A space to work -- 6 Somewhere else -- 7 Motivation -- 8 Get stimulated -- 9 Benchmarks that really count -- 10 A secret -- 11 There is always an alternative -- 12 A love of speed -- 13 From feast to famine -- 14 What is 'the working day'? -- 15 Budgets, business plans and babies -- 16 Trying to switch off -- 17 Home time … -- 18 Taking time out -- 19 No rungs on the ladder -- 20 Who wanted a job for life anyway? -- 21 The importance of self-sufficiency -- 22 Where is everybody? -- 23 Making it up as you go along -- 24 Getting a return -- 25 What you do, not where you are -- 26 Giving up -- 27 Is there any going back? -- 28 A new way of being -- 29 Now, the end (or, actually, the beginning) -- Appendix: Tales From The Frontline Of The Scrambled Up World Of Work -- Index.