Cover -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- Preface to the Second Edition -- Preface to the First Edition -- Acknowledgments -- Translations and Abbreviations -- Part I: Prolegomenon to the Study of Early Greek Rhetorical Theory -- Chapter 1: Why a Study of Protagoras? -- Defining "Sophist" -- Protagoras' Significance -- Chapter 2: Interpreting Ancient Fragments -- Problems Facing the Modern Interpreter -- Literacy and Greek Philosophy -- Four Hermeneutic Principles -- Chapter 3: The "Invention" of Rhetoric -- Did Plato Coin Rhêtorikê? -- The "Invention" Myths Reconsidered -- Sophistic Teaching Reconsidered -- Chapter 4: Toward an Understanding of Sophistic Theories of Rhetoric -- Historical Reconstruction and Contemporary Appropriation -- Poulakos' Sophistic Definition of Rhetoric -- Toward Individualistic Studies of the Sophists -- Part II: Analysis of the Major Fragments of Protagoras -- Chapter 5: The Two-Logoi Fragment -- The Subjective and Heraclitean Interpretations -- The Advancement of Heraclitean Thought -- Translation and Interpretation -- Chapter 6: The "Stronger and Weaker" Logoi Fragment -- The Pejorative Interpretation -- The Positive Interpretation -- The Evidence of Aristophanes' Clouds -- Protagoras' Influence on Plato and Aristotle -- Chapter 7: The "Human-Measure" Fragment -- Reconsidering the Standard Translation -- The Fragment as a Response to Parmenides -- A Defense of Relativity -- Chapter 8: The "Impossible to Contradict" Fragment -- Competing Interpretations of Ouk Estin Antilegein -- Positive Contributions of Ouk Estin Antilegein -- Chapter 9: The "Concerning the Gods" Fragment -- Agnosticism or Anthropology? -- Two More Protagorean Fragments -- Part III: Protagoras and Early Greek Philosophy and Rhetoric -- Chapter 10: Protagoras and Fifth-Century Education.

The Mythic-Poetic Tradition -- Providing a Logos of Logos -- Protagoras and Civic Aretê -- Chapter 11: Protagoras, Logos, and the Polis -- Protagoras and Periclean Democracy -- Protagoras' Vision of the Polis -- Chapter 12: Protagoras "versus" Plato and Aristotle -- The Refutation of Protagoras -- Rejection or Assimilation? -- Chapter 13: Protagoras' Legacy to Rhetorical Theory -- Summary of Contributions -- Conclusion -- Afterword -- Rhetorical Salience and Role of Theory -- Plato, Rhêtorikê, and the Sophists -- Appendix A: Chronology of Protagoras' Life -- Appendix B: Data from the TLG Search for ρητορικ -- Appendix C: Three Spurious Attributions -- Bibliography -- Index.