BOOK COVER -- HALF-TITLE -- TITLE -- COPYRIGHT -- CONTENTS -- CONTRIBUTORS -- ACKNOWLEDGEMENTS -- 1 EDITORS' INTRODUCTION -- PURPOSE AND SCOPE -- THE HISTORICAL FORMATION OF THE RESEARCH FIELD -- THREE THEMES -- Making comparisons -- Media, state and market -- Research and policy -- FUTURES -- THE CONTENTS: AN OUTLINE -- 2 THE WORK OF ELIHU KATZ: CONCEPTUALIZING MEDIA EFFECTS IN CONTEXT1 -- INTRODUCTION: THEMES AND DEBATES IN MEDIA RESEARCH -- EARLY DEBATES IN MASS COMMUNICATIONS RESEARCH AS BACKGROUND TO KATZ'S WORK -- PERSONAL INFLUENCE: ON DEVELOPING NEW THEORETICAL FRAMEWORKS FOR MASS COMMUNICATIONS -- AUDIENCES, EFFECTS AND THE POLITICS OF MEDIA RESEARCH -- THE USES AND ABUSES OF USES AND GRATIFICATIONS THEORY: A SOCIAL PSYCHOLOGICAL APPROACH TO THE ACTIVE AUDIENCE -- AUDIENCE RECEPTION: TOWARDS AN INTEGRATED CONCEPTION OF THE AUDIENCE ACROSS SOCIAL SCIENCE AND THE HUMANITIES -- ON THE CONTINUING QUESTION OF MEDIA EFFECTS -- CONCLUSIONS -- NOTES -- PRIMARY SOURCES -- Books by Elihu Katz (complete list) -- Selected key articles by Elihu Katz38 -- REFERENCES -- 3 CULTURAL STUDIES AS A RESEARCH PERSPECTIVE: THEMES AND TENSIONS -- THE MULTIPLICITY OF MEDIA RESEARCH -- CULTURAL STUDIES, A SPRAWLING EVOLUTION -- THEORETICAL LANDSCAPES: CULTURE, MEANING, POWER -- JUXTAPOSITIONS: POSTMODERNISM, POLITICAL ECONOMY AND CRITICAL THEORY -- AXES OF TENSION -- PRIMARY SOURCES -- REFERENCES -- 4 GENDER AND MEDIA STUDIES: NO WOMAN, NO CRY1 -- MODERNISM AND THE PUBLIC KNOWLEDGE PROJECT -- POSTMODERNISM AND THE POPULAR CULTURE PROJECT -- CONCLUSION: ON CULTURAL CITIZENSHIP -- NOTE -- PRIMARY SOURCES -- REFERENCES -- 5 POST-COMMUNIST MEDIA IN TRANSITION -- INTRODUCTION -- THE COMMUNIST MEDIA -- THE NATURE OF THE TRANSITION -- THE DEBATE OVER CIVIL SOCIETY -- RESTRUCTURING BROADCASTING -- MEDIA IN THE SERVICE OF THE NATIONAL IDEA -- CONCLUSIONS.

PRIMARY SOURCES -- General theories of transition -- The dying days of the communist media -- The idea of civil society -- Post-communist media -- REFERENCES -- 6 ISSUES AND ASSUMPTIONS IN COMMUNICATIONS POLICY AND RESEARCH IN WESTERN EUROPE: A CRITICAL ANALYSIS -- INTRODUCTION -- TRENDS AND ISSUES IN WEST EUROPEAN MEDIA POLICY: BROADCASTING -- The changed nature of European broadcasting -- The problematic position of the European public service broadcasting organizations -- Building Europe on culture? -- TRENDS AND ISSUES IN WEST EUROPEAN MEDIA POLICY: TELECOMMUNICATIONS AND THE EUROPEAN INFORMATION HIGHWAY -- From the Green Paper to an information society -- From the European information highway to the European information hypeway?9 -- Building the Euro-information highway on convergent policy-making? -- CONVERGENCE OF BROADCASTING AND TELECOMMUNICATIONS RESEARCH ISSUES AND APPROACHES? -- EUROPEAN MEDIA POLICY RESEARCH: FROM MEDIA-CENTRISM TO GRAND THEORY? -- NOTES -- REFERENCES -- 7 MEDIA POLICY IN NORTH AMERICA1 -- INTRODUCTION -- PERSPECTIVES ON THE STATE AND MEDIA POLICY -- Pluralism -- Managerial theory -- Class power theory -- Convergence: towards a new revisionism? -- RECENT TRENDS IN MEDIA POLICY RESEARCH -- Commercialization -- Liberalization -- Privatization -- Internationalization -- COMMUNICATION POLICY AND NATIONAL IDENTITY -- CONCLUSION -- NOTES -- PRIMARY SOURCES -- REFERENCES -- 8 MEDIA AND CULTURE IN LATIN AMERICA -- BACKGROUND -- A CRITICAL LOOK AT DEVELOPMENT COMMUNICATION -- DEPENDENCY -- NATIONAL COMMUNICATION POLICIES AND REFORM -- THE MEDIA, AUTHORITARIANISM AND DEMOCRATIZATION -- ALTERNATIVE MEDIA -- POPULAR CULTURE -- NEW CULTURAL POLICIES AND POLITICS -- NO UNIFYING THEME -- CHANGING ROLE OF REGULATION -- TELENOVELAS AND AUDIENCES -- TECHNOLOGY -- FINAL NOTE -- NOTES -- REFERENCES -- 9 THE MEDIA AND WAR.

THE MEDIA IN THE ERA OF TOTAL WAR -- RESEARCH ON VIETNAM, THE FALKLANDS/MALVINAS WAR AND THE GULF WAR -- Vietnam -- The Falklands/Malvinas War -- The Persian Gulf War -- MAJOR DOMAINS IN THE STUDY OF MEDIA AND WAR -- Public opinion -- Media sociology -- War as culture -- CONCLUSION -- NOTES -- REFERENCES -- INDEX.