CONTENTS -- Introduction Joachim Schummer, Bernadette Bensaude-Vincent & Brigitte Van Tiggelen -- Part 1: Popular Images in Fiction and Movies -- 1. The Alchemist in Fiction: The Master Narrative Roslynn Haynes -- 1. Introduction -- 2. The Popular Appeal of Alchemy -- 3. The Public Image of Alchemists -- 4. Prototypes of the Alchemist in Literature -- 4.1 Faust -- 4.2 Frankenstein -- 5. The Endurance of the Alchemist Stereotype -- 6. Terror and Desire -- 7. Conclusion -- References -- 2. Historical Roots of the'Mad Scientist': Chemists in Nineteenth-century Literature Joachim Schummer -- 1. Introduction -- 2. Preliminary Notes about the Medieval Alchemist in the Literature -- 3. Renewing the Discourse about the True Alchemy in Christian Romanticism -- 4. Reinventing the Medieval Alchemists in a Discourse about Chemistry -- 5. Chemists against God, I: Materialism and Nihilism -- 6. Chemists against God, II: Hubris and the 'Mad Scientist' -- 7. Conclusion -- References -- 3. Chemists and their Craft in Fiction Film Peter Weingart -- 1. Introduction. -- 2. Popular Myths of Scientific Knowledge -- 3. Chemists and Chemistry in Fiction Films - Patterns and Stereotypes -- 3.1 Note on methodology -- 3.2 Popular disciplines -- 3.3 Settings of research -- 3.4 How knowledge is gained -- 3.5 Dangerous discovery/invention -- 3.6 Chemistry and ethical values -- 3.7 Depictions of scientists' characters -- 3.8 Scientific misconduct by discipline -- 3.9 Utopias and dystopias of science - objects of fictional science -- 3.10 Authenticity -- 3.11 Preoccupation with the past - alchemy -- 4. Conclusions -- References -- 4. Chemistry and Power in Recent American Fiction Philip Ball -- 1. Introduction -- 2. Levi's Legacy -- 3. Home Truths about Chemistry -- 4. Corporate Gain, Public Loss? -- 5. Portentous Polymers -- References.

Part 2: Self-Images in Chemistry Popularizations -- 5. Popularizing Chemistry: Hands-on and Hands-off David Knight -- 1. Introduction* -- 2. Who are the Public? -- 3. What Used to Happen? -- 4. Hands-off to Hands-on? -- 5. Publications -- 6. Professions, Specialization, and Popularizing -- 7. The Unpopularity of Chemistry -- 8. Conquering or Worshipping Nature? -- References -- 6. Liebig or How to Popularize Chemistry Marika Blondel-Mégrelis -- 1. Introduction -- 2. A Break in Liebig's Trajectory -- 3. 1837: The Crucial Year -- 4. 1840: The Turning Point -- 5. The Instruments of Popularization -- 6. Conclusion -- References -- 7. From Chemistry for the People to the Wonders of Technology: The Popularization of Chemistry in the Netherlands during the Nineteenth Century Ernst Homburg -- 1. Introduction1 -- 2. Wonders of Nature -- 3. Science Popularization in the Eighteenth Century -- 4. Half a Century Too Late? -- 5. Chemistry for Women, Children, and the Common People -- 6. Evening Schools and Sunday Schools -- 7. Affordable and Illustrated Books for all Classes -- 8. 1845-1865: Period of Flowering and Transition -- 9. Mulder and Gunning -- 10. Wonders of Technology -- 11. Conclusion and Outlook -- References -- 8. Abraham Cressy Morrison in the Agora: Bringing Chemistry to the Public Andrew Ede -- 1. Introduction -- 2. The American Context and the Origin of the Text -- 3. Morrison and the 'Agora' of Popular Writing -- 4. Leon Söderston, the Illustrator -- 5. The Use of Metonyms -- 6. The Evolving Image of the Scientist in the White Lab Coat as Scientific Icon -- 7. The Artistic Style of the Illustrations -- 8. Key Images of Chemistry and Chemists -- 9. Conclusion -- References -- 9. The Visual Image of Chemistry: Perspectives from the History of Art and Science Joachim Schummer & Tami I. Spector -- 1. Introduction.

2. The Chemical Portrait: Its Origin and Meaning -- 2.1 Uroscopy becomes an emblem of medicine -- 2.2 Uroscopy becomes a symbol of quackery and fraud -- 2.3 From quack medicine to alchemy -- 2.4 Satire continues -- 2.5 Portraits of nineteenth-century chemists and their twentiethcentury transformation -- 3. Chemical Plants: The Panoramic View -- 3.1 Industrial landscape: historical traditions -- 3.2 Chemical plants as architectural photographs -- 3.3 Chemical plants as sublime landscape -- 3.4 Chemical plants as kitsch -- 4. Abstraction -- 4.1 Chemical plants: close-up view -- 4.2 Glassware: the chemical still life -- 5. Conclusion -- References -- Images -- Part 3: Mediated Images -- 10. Taking Science to the Marketplace: Examples of Science Service's Presentation of Chemistry during the 1930s Marcel C. LaFollette -- 1. Introduction -- 2. Origins: A New Institution for a Changing Market -- 3. Staffing, Credentials, and a Fight for Control -- 4. Constructing the Daily News about Chemistry -- 5. Chemistry on the Airwaves -- 6. Chemistry in Department Store Windows -- 7. Conclusion -- Acknowledgments -- References -- 11. The Image of Chemistry Presented by the Science Museum, London in the Twentieth Century: An International Perspective Peter J. T. Morris -- 1. Introduction -- 2. History of Chemistry at the Science Museum -- 3. Gallery Development at the Science Museum -- 4. The Image of Chemistry Presented by Science Museum Galleries -- 4.1 The Western Galleries, 1890-1916 -- 4.2 Chemistry in the East Block, 1925 -- 4.3 The 1977 Redisplay -- 4.4 'Chemistry of Everyday Life', 1999 -- 5. Chemistry in the Deutsches Museum -- 6. Conclusions -- Acknowledgements -- References -- 12. On the Self-Image of Chemists, 1950-2000 Pierre Laszlo -- 1. Introduction -- 2. Academic and Industrial Chemistry -- 3. The 1950s: Rise of the Research University and Chemistry.

4. The 1960s: The NMR Revolution -- 5. The 1960s: Chromatographic Takeover and Other Laboratory Changes -- 6. The 1970s: Acquiring Environmental Consciousness -- 7. The 1980s: Mystique of Growth -- 8. The 1990s: Attempts at Rebranding -- 9. Conclusions -- Acknowledgements -- References -- Biographical Notes on the Contributors -- Acknowledgments -- Index of Names.