The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Title:
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Author:
Scott, David Meerman.
ISBN:
9781118119655
9781118119662
9781118119648
9781283227957
Personal Author:
Edition:
3rd ed.
Publication Information:
Hoboken, N.J. : John Wiley & Sons, ©2011.
Physical Description:
1 online resource (xxxii, 366 pages) : illustrations
General Note:
Revised edition of: The new rules of marketing and PR. 2nd ed. c2010.
Includes index.
Local Note:
O'Reilly
Subject Term:
Added Author:
Holds: Copies: