Title Page -- Dedication -- Introduction -- Chapter 1 - The Diminishing Power of Push -- WHAT IS PUSH? -- THE ORIGINS OF PUSH -- A CAUTIONARY TALE -- THREE WAVES OF THE BIG SHIFT -- Chapter 2 - Access in an Unpredictable World -- SCALING WHO KNOWS WHOM -- FROM PROGRAMS TO PLATFORMS -- THE LI & FUNG STORY -- THE PORTALPLAYER STORY -- BRINGING IT HOME -- Chapter 3 - Attracting What We Need -- THE SUPER-NODE -- THE NATURE AND IMPORTANCE OF SERENDIPITY -- SHAPING SERENDIPITY: ENHANCING THE PRODUCTIVITY OF ATTENTION -- BRINGING IT HOME -- Chapter 4 - Achieving Our Potential-The Highest Level of Pull -- A NEW IMPERATIVE -- BUILDING UPON PULL PLATFORMS -- THE NEW CREATION SPACES -- SECRETS OF SUCCESS IN CREATION SPACES -- THE POTENTIAL FOR COLLABORATION CURVES -- BRINGING IT HOME -- Chapter 5 - The Individual's Path to Pull -- EMERGING ELEMENTS OF TRANSFORMATION -- DRIVING INDIVIDUAL TRANSFORMATION -- BRINGING IT HOME -- Chapter 6 - Pulling from the Top of Institutions -- PRESSURE IS MOUNTING -- DRIVING SUCCESSFUL INSTITUTIONAL CHANGE -- BRINGING IT HOME -- Chapter 7 - Using Pull to Change the World -- SHAPING THROUGH PULL -- ELEMENTS OF THE SHAPING JOURNEY -- WHO CAN SHAPE? -- WHERE CAN WE SHAPE? -- BRINGING IT HOME -- Epilogue -- Acknowledgements -- Notes -- Further Reading -- Index -- Copyright Page.