Inbound Marketing: Attract, Engage, and Delight Customers Online -- Contents -- Foreword -- Acknowledgments -- Introduction -- Part I: Inbound Marketing -- Chapter 1 Shopping Has Changed . . . Has Your Marketing? -- Who Moved My Customers? -- Inbound in Action: Barack Obama for President -- To Do -- Chapter 2 Is Your Website a Marketing Hub? -- Megaphone versus Hub -- It's Not What You Say-It's What Others Say About You -- Does Your Website Have a Pulse? -- Your Mother's Impressed, But . . . -- Tracking Your Progress -- Inbound in Action: 37Signals -- To Do -- Chapter 3 Are You Worthy? -- Creating a Remarkable Strategy -- Tracking Your Progress -- Inbound in Action: The Grateful Dead -- To Do -- Part II: Get Found by Prospects -- Chapter 4 Create Remarkable Content -- Building a Content Machine -- Variety Is the Spice of Life -- You Gotta Give to Get -- Moving Beyond the Width of Your Wallet -- Tracking Your Progress -- Inbound in Action: Wikipedia -- To Do -- Chapter 5 Get Found in the Blogosphere -- Getting Your Blog Started Right -- Authoring Effective Articles -- Help Google Help You -- Making Your Articles Infectious -- Give Your Articles a Push -- Starting Conversations with Comments -- Why Blogs Sometimes Fail -- The Gift That Keeps on Giving -- Consuming Content with RSS -- Subscribe to Relevant Industry Blogs -- Contribute to the Conversation -- Tracking Your Progress -- Inbound in Action: Whole Foods -- To Do -- Chapter 6 Get Found in Google -- Paid versus Free -- A (Brief) Introduction to How Google Works -- Picking the Perfect Keywords -- On-Page SEO: Doing the Easy Stuff First -- Off-Page SEO: The Power of Inbound Links -- Black Hat SEO: How to Get Your Site Banned by Google -- The Dangers of PPC -- Tracking Your Progress -- Inbound in Action: LinkedIn "Elite" -- To Do -- Chapter 7 Get Found in Social Media.

Creating an Effective Online Profile -- Getting Fans on Facebook -- Creating Connections on LinkedIn -- Gathering Followers on Twitter -- Gaining Reach from Google+ -- Being Discovered with StumbleUpon -- Getting Found on YouTube -- Tracking Your Progress -- Inbound in Action: FreshBooks -- To Do -- Chapter 8 Visual Content -- SlideShare -- Visual.ly -- Pinterest -- Instagram -- Snapchat -- Vine -- Chapter 9 Software and Tools as Content -- Writing Code Instead of Text -- Replace Humans with Machines -- Provide a Next Step -- Kill Bad Tools Quickly -- Tools Don't Market Themselves -- Inbound in Action: Wealthfront -- To Do -- Part III: Converting Customers -- Chapter 10 Convert Visitors into Leads -- Compelling Calls-to-Action -- Mistakes to Avoid -- Optimizing Through Experimentation -- Tracking Your Progress -- Inbound in Action: Google -- To Do -- Chapter 11 Convert Prospects into Leads -- Landing Page Best Practices -- Creating Functional Forms -- Going Beyond the Form -- A Word of Caution -- Tracking Your Progress -- Inbound in Action: Zappos -- To Do -- Chapter 12 Convert Leads to Customers -- Grading and Scoring Your Leads -- Nurturing Your Leads -- Broadening Your Reach -- Tracking Your Progress -- Inbound in Action: Kiva -- To Do -- Part IV: Make Better Decisions -- Chapter 13 Make Better Marketing Decisions -- Levels and Definitions -- Campaign Yield -- Tracking Your Progress -- To Do -- Chapter 14 Picking and Measuring Your People -- Hire Digital Citizens -- Hire for Analytical Chops -- Hire for Their Web Reach -- Hire Content Creators -- Developing Existing Marketers -- Tracking Your Progress -- Inbound in Action: Jack Welch and GE -- To Do -- Chapter 15 Picking and Measuring a PR Agency -- Picking a PR Agency -- Tracking Your Progress -- Inbound in Action: Solis, Weber, Defren & Roetzer -- To Do -- Chapter 16 Watching Your Competition.

Tools to Keep Tabs on Competitors -- Tracking Your Progress -- Inbound in Action: TechTarget -- To Do -- Chapter 17 On Commitment, Patience, and Learning -- Tracking Your Progress -- Inbound in Action: Tom Brady -- To Do -- Chapter 18 Why Now? -- Tools and Resources -- Inbound.org -- Advanced Google Search -- Tracking with Site Alerts -- BONUS: Entrepreneur's Guide to Startup Marketing -- Startup Marketing Checklist -- 18 Simple Tips for Naming a New Company -- Insider Tips on Buying the Domain Name You Love -- Get Inbound Certified! -- Index -- End User License Agreement.