The Art of War for Small Business : Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu.
Title:
The Art of War for Small Business : Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu.
Author:
Sheetz-Runkle, Becky.
ISBN:
9780814433829
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (159 pages)
Contents:
Cover -- Half title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Part 1-Seize the Advantage with Sun Tzu -- 1. About Sun Tzu and The Art of War -- 2. The Power of Applying The Art of War for Small Business -- Part 2-Understanding: Essential Sun Tzu -- 3. Understand Yourself -- 4. Understand the Enemy -- 5. Understand the Market -- 6. Sun Tzu for Customers and Business Alliances -- Part 3-Principles for the Battlefield -- 7. Embody the General -- 8. Perseverance -- 9. Focus -- 10. Unity -- Part 4-Advanced Sun Tzu: Strategy for Your Small Business -- 11. Maneuvering -- 12. Adaptation -- 13. Spirit -- 14. Deception -- 15. Sun Tzu and the Future of Your Business -- Appendix: Key Sun Tzu Passages for Small Business -- Notes -- Bibliography -- Index -- About the Author -- Free Sample Chapter from Do It! Marketing by David Newman.
Abstract:
Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent...for their very survival. The Art of War for Small Business is the first book to translate Sun Tzu's wisdom for the small business arena, explaining how to be smarter, nimbler, and more tactical in order to outmaneuver larger adversaries, capture crucial sectors, and emerge victorious.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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