Finding a lower-risk path to high-impact innovations : the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as “lily pads” that a company can reach before leaping to the next market
Title:
Finding a lower-risk path to high-impact innovations : the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as “lily pads” that a company can reach before leaping to the next market
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Sinfield, Joseph V., author.
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1 online resource (1 volume) : illustrations
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"Reprint #57416."
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O'Reilly
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