Bottom of the pyramid marketing : making, shaping and developing BOP markets
Title:
Bottom of the pyramid marketing : making, shaping and developing BOP markets
Author:
Singh, Ramendra, editor.
ISBN:
9781787149748
Edition:
First edition.
Physical Description:
1 online resource (234 pages).
Series:
Marketing in emerging markets
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre:
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Electronic Access:
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