Cover -- Copyright -- Table of Contents -- Introduction -- It's a Business -- Being a Professional -- About This Book -- 1. The Senior Portrait Market -- Teenagers as Your Demographic -- First and Foremost, Teens are Kids -- Regional Variations -- Contracted vs. Non-Contracted -- Live with the Reality -- The Numbers -- 2. Creating the Experience -- Build the Emotion, Build the Investment -- Great Portraits Aren't Enough -- Keep It Moving -- Break the Rules -- Viewing the Images -- The Advantages of Selling Immediately After the Session -- The Excuses Yo -- Simplify the Process -- Don't Overdo It -- 3. Design and Style -- Creating Lasting Appeal -- Style Starts with Education -- Factors You Can't Change (Much) -- Your Subject's Appearance -- The Clothing They Brought to the Session -- The Makeup They Normally Wear -- Using Your Creative Controls -- The Studio Background -- The Outdoor Background -- Lighting -- Posing -- Expression -- Final Thoughts -- 4. Lighting -- It's Not That Complicated -- The Basics -- Auxiliary Lights -- Fill Light -- Main Light -- Softening the Light -- Light Modifiers -- Feathering the Light -- Testing Your Lighting -- Prepare for the Test -- Testing the Main Light -- Testing the Fill Source -- Allow for Different Situations -- Make Prints -- Evaluate the Results -- Developing Your Style -- An Additional Reflector/Light -- Butterfly Lighting -- Ring Lighting -- Spotlights -- Diamond Light -- Parabolics -- Background Lights -- Final Thoughts -- 5. Posing -- Care Enough to Do It Right -- Sensitively Identify Any Problems -- Posing Styles -- Types of Poses -- A Direction for the Session -- The Style Breakdown -- Posing Fundamentals -- The Face -- The Neck -- The Shoulders -- The Arms -- The Hands -- The Waistline -- Hips and Thighs -- The Legs -- The Feet -- Pose Every Image as a Full-Length Portrait -- Demonstrate the Pose.

Work with Variations -- Be Tactful -- Refine the Camera Position -- Final Thoughts -- 6. Outdoor and Location Portraiture -- The Rules -- Rule 1: Don't Use On-Camera Flash -- Rule 2: Work with the Natural Light or Overpower It -- Rule 3: Learn to Work in Less-than-Ideal Lighting -- Rule 4: Be Smart about Scheduling and Travel -- Rule 5: Make the Most of your Locale -- Lighting Control -- Find Pockets of Shade -- Create the Main-Light Source -- Background Control -- Finding the Right Exposure Balance -- Camera Height -- Look for Even Lighting -- Indoor Location Sessions -- Using Window Light -- Shutter Speed and ISO -- Keep Your Focus on the Subject -- Final Thoughts -- 7. Adding Props -- Personalize with Props -- Keep the Focus on the Person -- The Size of the Prop -- Final Thoughts -- 8. Finishing the Portraits -- Delegate Postproduction -- Standardize Your Procedures -- Our Approach to Enhancement -- The Skin -- The Eyes -- Shadowing -- And That's It! -- Our Approach to Correction -- Look for Simple Fixes -- For Heavy Subjects -- Vignetting -- Clients Pay for Other Corrections -- 9. Marketing -- Contracting -- What to Expect -- Donations -- The Value of the Contract -- Know Who You're Dealing With -- Understand the Legal Issues -- What's Good About Contracts -- Understand the Demographics -- Understand the Competition -- Direct Marketing -- The Two Rules of Direct Marketing -- Methods of Promoting Your Studio -- Create a Theme -- Ask Your Clients -- There Are No Average Seniors -- Be Honest, Accurate, and Consistent -- Watch Your Budget -- Final Thoughts -- 10. Being Profitable -- Prepaid Sessions -- Insist a Parent Accompanies the Senior/Teen -- Shoot It, Show It, Sell It -- Protect Your Copyright -- Add Your Logo -- Add Texture to the Prints -- Stop Selling Single Prints -- In Closing -- Index.