Contents -- Preface -- 1. The Strategic Landscape: How to Find It, How to Read It, What It Reveals -- 2. Mapping the Political Landscape: The Nexus of Demographics and Preferences -- 3. Structure and Substance: Demographic Cleavages and the Roots of Political Values -- 4. Structure and Substance: Social Groups and the Incarnation of Political Values -- 5. Mapping the Political Landscape: Three Routes across Ideological Terrain -- 6. Political Values and Presidential Votes: A Benchmark Year -- 7. The Evolution of the Strategic Landscape: 1984-2008 -- 8. Social Groups and Electoral Evolution: 1984-2008 -- Conclusion. The Landscape of Modern American Politics: Ideological Evolution and Strategic Incentives -- Notes -- Bibliography -- Index.