The Obama Effect: Multidisciplinary Renderings of the 2008 Campaign -- The Obama Effect: Multidisciplinary Renderings of the 2008 Campaign -- Table of Contents -- List of Figures -- Preface -- Acknowledgments -- Introduction -- Section I: Rhetoric -- White Males Lose Presidency for First Time: Exposing the Power of Whiteness through Obama's Victory -- Hermeneutical Rhetoric and Progressive Change: Barack Obama's American Exceptionalism -- Ghosts and Gaps: A Rhetorical Examination of Temporality and Spatial Metaphors in Barack Obama's "A More Perfect Union" -- Section II: New Media -- Media Politics 2.0: An Obama Effect -- The Webbed Message: Re-Visioning the American Dream -- The Resonant Message and the Powerful New Media: An Analysis of the Obama Presidential Campaign -- Beyond the Candidate: Obama, YouTube, and (My) Asian-ness -- Section III: Identities -- Post-Soul President: Dreams from My Father and the Post-Soul Aesthetic -- "Let Us Not Falter Before Our Complexity": Barack Obama and the Legacy of Ralph Ellison -- The Obama Effect on American Discourse about Racial Identity: Dreams from My Father (and Mother), Barack Obama's Search for Self -- Our First Unisex President? Obama, Critical Race Theory, and Masculinities Studies -- Section IV: Publics -- Oprah and Obama: Theorizing Celebrity Endorsement in U.S. Politics -- The Obama Mass: Barack Obama, Image, and Fear of the Crowd -- Mothers Out to Change U.S. Politics: Obama Mamas Involved and Engaged -- Section V: Representations -- For the Love of Obama: Race, Nation, and the Politics of Relation -- Framing a First Lady: Media Coverage of Michelle Obama's Role in the 2008 Presidential Election -- The Feminist (?) Hero versus the BlackMessiah: Contesting Gender and Race in the 2008 Democratic Primary -- Epilogue -- List of Contributors -- Index.