The Competitive Status of the U.S. Auto Industry: -- Copyright -- Preface -- Contents -- The Competitive Status of the U.S. Auto Industry -- Summary -- THREE HISTORICAL THEMES -- Convergence in Technology -- Internationalization -- Public Demands on the Industry -- Product Cost and Quality -- TECHNOLOGY AND COMPETITION -- CONCLUSION: THREE SCENARIOS AND THEIR IMPLICATIONS -- 1 The U.S. Auto Industry in Crisis -- NOTES -- 2 An Industry Primer -- THE MANUFACTURING PROCESS -- The Plant Network: An Illustration -- COMPANIES AND STRATEGIES, 1908-1973 -- Strategy at Ford -- Alfred Sloan and GM's Strategy -- Chrysler and Product Engineering -- The Imports -- Firm Performance in the 1970s: Response to Crisis -- NOTES -- 3 The Evolution of Technology: From Radical to Incremental Innovation -- INFANCY TO MATURITY: A PARADIGM OF TECHNOLOGICAL EVOLUTION -- THE U.S. EXPERIENCE -- Developments in Engine Technology -- The Body and the Assembly Plant -- CONTRASTS IN THE EUROPEAN EXPERIENCE -- TECHNOLOGY CONVERGENCE: IMPLICATIONS FOR COMPETITION AND ORGANIZATION -- NOTES -- 4 International Competition: Trade Flows and Industry Structure -- PATTERNS OF WORLD TRADE IN AUTOS -- THE STRUCTURE OF MARKETS AND COMPETITION -- Concentration in the United States -- Changes in World Market Structure -- Mergers and Acquisitions -- Marketing and Production :Joint Ventures -- THE FORTUNES OF THE SMALL CAR IN THE U.S. MARKET -- Small Cars and Competition -- Initial Import Penetration -- Imports in The 1960s and the Entry of the Japanese -- Small Cars and the Crisis of 1980 -- NOTES -- 5 Government Regulation: the Evolution of Public Demands on the Industry -- THE ORIGINS OF REGULATION -- Public Demands in the Formative Years -- The New Deal and the War Years -- A Shift in Perceptions -- The Emergence of Regulation by Mandate -- An Adversarial Environment.

THE IMPACT OF REGULATION ON COMPETITION AND INNOVATION -- Competition and Regulation -- Innovation and Regulation -- NOTES -- 6 The Sources of Competitive Advantage: Cost and Quality Comparisons -- COMPARATIVE COSTS OF PRODUCTION -- Evidence from Alternative Perspectives -- ASPECTS OF PRODUCT QUALITY -- Definitions -- Assembly Quality -- Reliability -- Durability -- Customer Loyalty -- EXPLANATION AND PROGNOSIS -- Explaining the Performance Gap -- NOTES -- 7 Jobs and People: The Impact of Workforce Management on Competition -- TECHNOLOGY AND THE NATURE OF EMPLOYMENT -- THE UNION-MANAGEMENT RELATIONSHIP -- THE POTENTIAL FOR CHANCE -- Prospects for Adaptation -- NOTES -- 8 Technology and Competition in the U.S. Automobile Market -- A FRAMEWORK FOR ANALYSIS -- EMPIRICAL SPECIFICATION -- COMPARISONS OF DISCOUNTS DURING 1977 AND 1979 -- COMPARISON OF SALES PER MODEL DURING 1977 AND 1979 -- NOTES -- 9 The Character of Automotive Innovation in the 1970s and Beyond -- DIVERSITY AND RADICAL CHANGE IN TECHNOLOGY -- Diversity and Dominance In Design -- Incremental versus Epochal Innovation -- NOTES -- 10 The Automotive Future: Three Scenarios and Their Implications -- THREE SCENARIOS -- Scenario 1: Transient Misfortune -- Scenario 2: Consequences of Maturity -- Scenario 3: Fundamental Restructuring -- The Scenarios Contrasted -- IMPLICATIONS FOR PUBLIC POLICY -- IMPLICATIONS FOR MANAGEMENT: IN THE STARS OR IN THEMSELVES? -- NOTES -- Appendix A Estimates of Comparative Productivity And Costs Under Alternative Methods -- The Industry/Macro Approach -- Industry/Micro Costs and Productivity: Motor Vehicle and Parts Industry -- The Company Perspective: Evidence from Annual Reports -- Productivity at the Plant Level -- The Impact of Capital -- Summary -- NOTES -- Appendix B Productivity And Absenteeism.

Appendix C Statistical Analysis Of Technology, Sales, and Prices -- Bibliography -- Biographical Sketches -- Untitled.