Designing for the iPad: Building Applications that Sell -- About the Author -- Author's Acknowledgments -- Contents -- Preface -- Who Should Read This Book? -- The Revival of the Hobbyist Programmer -- Part I: Understanding the iPad -- Chapter 1: Embracing a New Paradigm -- A Quick History of User Interface (UI) Design -- Why the iPad Is Not a Big iPhone -- Working with a Large Touchscreen -- Adapting iPhone Apps for the iPad -- Chapter 2: Entering the iPad Marketplace -- Making Money -- Knowing Your Customers -- Respecting Your Users -- Focusing on Your Marketing Campaign -- Dreaming Up App Ideas -- Getting Press Coverage for Your App -- Stirring Up Controversy -- Chapter 3: Getting Inspired -- Grasping the Core Uses of the iPad -- The iPad as a Video Entertainment Device -- Imagining Games for the iPad -- Educational Possibilities for the iPad -- Using the iPad for Content Creation -- Distributing Newspapers and Magazines -- Books on the iPad -- Part II: Planning Your Killer App -- Chapter 4: Working with Clients -- Explaining the iPad Proposition -- Pitching iPad App Ideas to Clients -- Adapting Existing Flash Apps -- Agreeing on Designs -- A Word on Revenue Sharing -- Chapter 5: Working on an Independent iPad App -- Designing in a Team -- Agreeing on Roles -- Working Internationally -- Motivating Yourself -- Keeping in Touch with the iPad Community -- Chapter 6: Life as an Apple Developer -- Communicating with Apple -- Working in a Small Team -- Understanding Apple -- What Apple Wants -- Learning to Accept Apple's Silence -- Chapter 7: Organizing Your Workflow -- Planning Your App -- Collaborating with Designers and Programmers -- Using Sketches to Communicate iPad App Designs -- Using Google Docs for Project Coordination -- Good Working Practices -- Part III: Designing for Touchscreen Interfaces -- Chapter 8: Delighting the Users of Your App.

Understanding the iPad's Strengths -- Losing Your Fear of Stripping Down -- Planning for Fingers -- Exploring New Semantics -- Typography on the iPad -- Understanding iPad Ergonomics -- The Importance of Prototyping -- Make Decisions -- Don't Offer Choices -- The User Is Always Right -- Attention to Detail Is Everything -- Using Reality in Your Apps -- Why Children Make the Best App Testers -- Putting a Hand-Grenade in Your Cupcake -- Chapter 9: Designing Books and Magazines -- Deciding Whether an App Is Necessary -- To iBook or Not To iBook? -- Making a Book App -- Is It Reading or Is It Watching? -- How To Turn Pages and Build Indexes -- Adapting an Existing Magazine -- Chapter 10: The Secrets of Alice for the iPad -- Travelling Down the Rabbit Hole -- Learning from -- Scene by Scene -- Emerging from the Rabbit Hole -- Chapter 11: Starting Out with Sound on the iPad -- How Not To Annoy People with Sound -- Preparing Sound for the iPad -- Choosing an Audio Format -- Creating Soundtracks and Sound Effects -- Part IV: Marketing Your App -- Chapter 12: Zero Budget Solutions -- Understanding How the Press Works -- Harnessing the Power of YouTube -- Making a Video -- The Golden Question: What Is It? -- Naming Your iPad App -- The Problem with Journalists -- Chapter 13: Tracking Sales and Adjusting Prices -- Marketing Lite Apps -- Marketing Limited-Time Offers -- Analyzing Your App Sales Data to Improve Profit -- Dealing with Investors -- Index.