Value of Business Analytics : Identifying the Path to Profitability.
Title:
Value of Business Analytics : Identifying the Path to Profitability.
Author:
Stubbs, Evan.
ISBN:
9781118093412
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (338 pages)
Series:
Wiley and SAS Business Series ; v.43
Wiley and SAS Business Series
Contents:
The Value of Business Analytics: Identifying the Path to Profitability -- Contents -- Preface -- Acknowledgments -- CHAPTER 1: Introduction and Background -- THE POWER OF INFORMATION -- MODERN-DAY MAGICIANS -- THE SECRET OF SUCCESS -- NOTES -- CHAPTER 2: The Importance of Business Analytics -- INTRODUCTION -- BUSINESS ANALYTICS: A DEFINITION -- ROLE OF THE ORGANIZATION -- REASONS BEHIND STRATEGIC PLANNING -- BUSINESS ANALYTICS AND THE TRADITIONAL VIEW -- BUSINESS ANALYTICS AND THE EXTERNAL VIEW -- BUSINESS ANALYTICS AND THE INTERNAL VIEW -- BUSINESS ANALYTICS AND THE CUSTOMER VIEW -- FOSTERING INNOVATION AND INVENTION -- DELIVERING VALUE THROUGH RENEWABLE RETURN -- SUMMARY -- NOTE -- CHAPTER 3: The Challenges of Tactical Delivery -- INTRODUCTION -- CORE VOCABULARY -- COMMON TEAM STRUCTURES -- ROLES AND RESPONSIBILITIES -- CHALLENGES OF APPLYING BUSINESS ANALYTICS -- FINDING THE PATH TO PROFITABILITY -- SELLING THE VALUE OF ANALYTICS -- MEETING AND OVERCOMING THESE CHALLENGES -- THE FOUR-STEP FRAMEWORK -- NOTE -- CHAPTER 4: Defining the Value of Business Analytics -- INTRODUCTION -- WHY YOU NEED TO DEFINE THE VALUE -- DIFFERENT TYPES OF VALUE -- ROLE OF THE BUSINESS CASE -- IDENTIFYING TANGIBLE VALUE -- IDENTIFYING INTANGIBLE VALUE -- SIMULATING BUSINESS CASES -- PRACTICAL EXAMPLE: REDUCING CHURN IN TELECOMMUNICATIONS -- SUMMARY -- CHAPTER 5: Communicating the Value Proposition -- INTRODUCTION -- WHY YOU NEED TO PLAN YOUR COMMUNICATION STRATEGY -- NEED FOR A COMMUNICATION STRATEGY -- AWARENESS AND INFORMATION RELEVANCY -- ORGANIZATIONAL AND SOCIETAL CULTURAL CONSIDERATIONS -- CONCEPTUAL RELEVANCY -- THE PATH TO PERSUASION -- PRACTICAL EXAMPLE: A FORECASTING MODEL FOR PLANNING -- SUMMARY -- NOTE -- CHAPTER 6: Creating the Execution Plan and Delivering Value -- INTRODUCTION -- WHY YOU NEED AN EXECUTION PLAN -- ROLE OF THE EXECUTION PLAN.
ESTABLISHING DIRECTION -- DELIVERING TO THE PLAN -- DEALING WITH RESOURCE CONSTRAINTS -- PLANNING FOR SUCCESS -- PRACTICAL EXAMPLE: SOCIAL NETWORK ANALYSIS -- SUMMARY -- CHAPTER 7: Delivering the Measurement Framework -- INTRODUCTION -- WHY A MEASUREMENT FRAMEWORK IS ESSENTIAL -- ROLE OF THE MEASUREMENT FRAMEWORK -- MEASURING WHAT IS IMPORTANT -- ESTABLISHING A MEASUREMENT FRAMEWORK -- DELIVERING THE MEASUREMENT FRAMEWORK -- ADVANCED MEASUREMENT CONCEPTS -- PRACTICAL EXAMPLE: THE ONGOING GROWTH OF AN ANALYTICS TEAM -- SUMMARY -- CHAPTER 8: Bringing It All Together -- INTRODUCTION -- SARAH'S CHALLENGES -- THE LIGHT-BULB MOMENT -- TRANSFORMING THE ORGANIZATION -- SUMMARY -- Glossary -- About the Author -- Index.
Abstract:
TURN YOUR CHALLENGES INTO SUCCESSES - LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success. Built on field-tested experience, The Value of Business Analytics explains the importance of and how to: Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation. Translating massive amounts of data into real insight is beyond magic-it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics. Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from
hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes. Learn how to increase the odds of successful value creation with The Value of Business Analytics.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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