Cover image for Current Status and Future Direction - Views from Global Thought Leaders II : Views From Global Thought Leaders II.
Current Status and Future Direction - Views from Global Thought Leaders II : Views From Global Thought Leaders II.
Title:
Current Status and Future Direction - Views from Global Thought Leaders II : Views From Global Thought Leaders II.
Author:
Svensson, Göran.
ISBN:
9781846635250
Personal Author:
Physical Description:
1 online resource (81 pages)
Series:
European Business Review - Issue 4, Volume 19
Contents:
Cover -- CONTENTS -- Editorial advisory board -- Editorial -- Economic growth: should policy focus on investment or dynamic competition? -- The challenge of human interdependence -- Knowledge creation in marketing: the role of predictive analytics -- The remarkable performance of international marketing in the second half of the twentieth century -- The evolution and future of logistics and supply chain management.
Abstract:
This e-book includes articles from an exclusive group of "global thought leaders". This selected group consists of academics that have had a lifetime of experience in their field of expertise. The contributors are distinguished and well-known members of academia, and the purpose the e-book is to document and share parts of their accumulated lifetime knowledge. Their insights and reflections will be valuable to the research community worldwide, and their ideas should also be of great importance to business. The contributing authors to this issue include Professor Shelby D. Hunt of Texas Tech University, USA; Professor Ralph Stacey of the University of Hertfordshire; Professor Joe F. Hair of Kennesaw State University, USA; Professor Michael R. Czinkota, Georgetown University, USA and Professor A. Coskun Samli, University of Florida USA; and Professor Ronald Ballou of Case Western Reserve University, USA.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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