WordPress for Bussiness Bloggers -- Table of Contents -- WordPress for Bussiness Bloggers -- Credits -- About the Author -- About the Reviewers -- Preface -- What This Book Covers -- Who is This Book for? -- Conventions -- Reader Feedback -- Customer Support -- Downloading the Example Code for the Book -- Errata -- Piracy -- Questions -- 1. A Blog Less Ordinary- What Makes a Great Blog? -- You Can Stand Out from the Crowd -- Where Do You Fit In? -- Not All Business Blogs Are the Same -- Increasing Sales -- Adding Value -- A Dialog with Your Customers -- Raising Awareness -- Showing Expertise -- Customer Service -- Public Relations -- Driving Traffic -- Add Some Personality -- Categorizing Business Blogs -- Product Blogs -- Corporate or Company Blogs -- News Blogs -- Expert Blogs -- The WordPress Arsenal -- Good Design -- Maximizing Usability -- Promoting Your Blog -- Analyzing the Statistics -- Managing Content -- Monetizing Your Blog -- Measuring Success -- Google PageRank -- Alexa Ranking -- Summary -- 2. Introducing Our Case Study-ChilliGuru -- ChilliGuru-The Man Behind the Blog -- Before and After -- Goals and Planning -- Business Situation -- Strategic Goals -- The Blog Plan -- Tactical Goals -- Implementation -- An Overview of the ChilliGuru Makeover -- Design -- Content -- Promotion and Analysis -- Generating Revenue -- Enabling Growth -- Summary -- 3. Designing Your Blog -- Blog Design Principles -- Layout -- Color -- Web Color Theory -- Typography -- Usability and Accessibility -- Implementing Your Blog Design -- A Brief Introduction to CSS -- The Early Days of the Web -- Content and Style -- Looking at the Code -- The Style Sheet -- Applying the Style Sheet -- Tweaking the Styles -- Setting Up a Local Development Environment -- Installing XAMPP -- Setting the 'root' Password for MySQL -- Installing WordPress Locally.

Case Study-ChilliGuru Design -- The Style Sheet Header -- The Page Layout -- Colors and Fonts -- The Header -- The Menu -- The Main Content Area -- The Sidebars -- The Footer -- Summary -- 4. Images and Videos -- Image Theory Basics -- Dimensions -- Resolution -- File Size -- Optimization -- Installing 'The GIMP' -- Images in WordPress Posts -- Thumbnail Creation -- Thumbnail Size -- Attachment Size -- Styling Images -- Setting Up an Image Gallery -- NextGEN Gallery -- Creating an Image Gallery Page -- Using Video -- EasyTube -- Adding a Favicon -- Summary -- 5. Content Is King -- Blog Writing Tips -- Killer Headlines -- Length of Posts -- Post Frequency -- Links to Other Blogs -- Establishing Your Tone and Voice -- The Structure of a Post -- End with a Question -- A Quick Check List -- Categories and Tags -- The Difference between Categories and Tags -- Using Categories -- Using Tags -- Applying Tags and Categories to ChilliGuru -- The 'About' Page -- About You -- About Your Blog -- Anything to Declare -- The ChilliGuru 'About' Page -- Other Static Content -- Backing Up -- Backing up wp-content -- Backing up the Database Using phpMyAdmin -- Restoring the Database from a Backup File -- Summary -- 6. Search Engine Optimization -- The Principles of SEO -- How Search Engines Find Stuff -- Keywords -- Choosing Your Keywords -- Using Your Keywords -- Permalinks -- Installing Dean's Permalink Migration Plugin -- Title Tags -- Sitemaps -- Adding a Google Sitemap -- Inbound Links -- Robots.txt Optimization -- Using Excerpts on the Home Page -- Search Engine Submissions -- The Big Four -- DMOZ.org -- Minor Search Engines and Directories -- SEO Software and Tools -- Web CEO -- Google Webmaster Tools -- Firefox SEO Extensions -- Seeing Results -- Summary -- 7. Supercharged Promotion -- Syndication -- WordPress Feeds -- Excerpts or Full Posts -- FeedBurner.

Setting Up FeedBurner -- Using FeedBurner -- Web Slices for Internet Explorer 8 -- Creating a Web Slice -- Blog Indexes and Search Engines -- Ping-O-Matic -- FeedBurner's Pingshot -- Technorati -- Minor Blog Indexes -- Using Social Networks -- Using Twitter -- Setting Up Twitter in WordPress -- Social Bookmarking -- Adding the Links -- Bookmarking Tips -- Summary -- 8. Connecting with the Blogosphere -- Defining the Blogosphere -- Why it's so Important to be Connected -- How to Engage with the Blogosphere -- The Blogroll -- Managing Your Blogroll -- Adding Categories and Links -- Feeding Off the Blogosphere -- The Importance of Comments -- Fishing for Comments -- Managing the Conversation -- Moderation -- Dealing with Negative Comments -- Trackbacks -- Comment and Trackback Spam -- Installing a Contact Form -- Using cforms II to Build a Contact Form -- Styling the Contact Form -- Preventing Contact Form Spam -- Summary -- 9. Analyzing Your Blog Stats -- Key Performance Indicators -- Traffic -- Hits -- Unique Visitors -- Visits -- Page Views -- Subscribers -- RSS Subscriptions -- Email Subscriptions -- Comments and Feedback -- Search Engine Results -- Inbound Links -- Web Analytics Tools -- WordPress.com Stats -- Google Analytics -- Using Google Analytics -- The Dashboard -- Visitors -- Traffic Sources -- Google AdWords -- Content -- Not an Exact Science -- FeedBurner Stats -- Subscribers -- Live Hits -- Item Use -- Uncommon Uses -- Alexa Rankings -- Summary -- 10. Monetizing Your Blog -- Google AdSense -- Getting Started with AdSense -- Creating AdSense Ad Units -- Using AdSense in WordPress -- Affiliate Programs -- Amazon Associates -- Creating an Amazon Associates Widget -- Using Your Amazon Widget in WordPress -- Affiliate Networks -- Direct Ad Sales -- Banner Sizes -- Where to Place Banner Ads -- How Much to Charge.

Your Media Pack and Rate Card -- Rotating Banner Ads -- Rotating Amazon Banners -- Paid Reviews -- Case Study Review -- Summary -- 11. Managing Growth -- Keeping Up with the Workload -- Going Mobile -- Managing Increased Traffic -- Installing WP Super Cache -- Uninstalling WP Super Cache -- Outgrowing Your Web Host -- Moving WordPress to a New Server -- Bringing In Other Writers -- How to Find Guest Writers -- Introducing WordPress MU -- Installing WordPress MU -- Switching ON mod_rewrite -- Creating the Database -- Setting up a Test Domain and Subdomains -- Installing the WordPress MU Script -- WordPress MU Basics -- Developing a Blog Network -- Summary -- Index.