Creating online videos that engage viewers : many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?
Title:
Creating online videos that engage viewers : many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?
Author:
Pirouz, Dante M., author.
Personal Author:
Physical Description:
1 online resource (1 volume)
General Note:
"Reprint #56406."
From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
Local Note:
O'Reilly
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Holds: Copies: