Marketing (The Brian Tracy Success Library).
Title:
Marketing (The Brian Tracy Success Library).
Author:
Tracy, Brian.
ISBN:
9780814434222
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (75 pages)
Series:
Brian Tracy Success Library
Contents:
Cover -- Half title -- Title -- Copyright -- Contents -- Introduction -- 1 The Purpose of a Business -- 2 Four Approaches to Successful Marketing -- 3 Three Key Questions in Marketing -- 4 Market Research and Market Intelligence -- 5 Customer-Focused Marketing -- 6 Why People Buy -- 7 Competitive Analysis -- 8 Achieving Competitive Advantage -- 9 The Marketing Mix -- 10 Positioning Strategies -- 11 Four Principles of Marketing Strategy -- 12 Choosing the Battlefield -- 13 Military Principles of Marketing Strategy -- 14 Marketing Tactics of Diversion and Dissuasion -- 15 Practice the "Firstest with the Mostest" Strategy -- 16 Use the "Hit 'Em Where They Ain't" Strategy -- 17 Dominate a Market Niche -- 18 Creative Marketing Growth Strategies -- 19 Utilize Other Ways to Sell -- 20 The Bundle of Resources Concept -- 21 Four Ways to Change Your Business -- Summary and Conclusion -- Index -- About the Author.
Abstract:
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself apart from the competition; determine the correct price point; use market research and focus groups; make the most of distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; fulfill a basic emotional need for buyers; and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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Electronic Access:
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