Cover -- Title Page -- Copyright -- Contents -- Introduction -- 1 Everything Is Negotiable -- 2 Overcome Your Negotiation Fears -- 3 The Types of Negotiating -- 4 Lifetime Business Relationships -- 5 The Six Styles of Negotiating -- 6 The Uses of Power in Negotiating -- 7 Power and Perception -- 8 The Impact of Emotions on Negotiation -- 9 The Element of Time in Decisions -- 10 Know What You Want -- 11 The Harvard Negotiation Project -- 12 Preparation Is the Key -- 13 Clarify Your Positions-and Theirs -- 14 The Law of Four -- 15 The Power of Suggestion in Negotiating -- 16 Persuasion by Reciprocation -- 17 Persuasion by Social Proof -- 18 Price Negotiating Tactics -- 19 The Walk-Away Method -- 20 Negotiations Are Never Final -- 21 The Successful Negotiator -- Index -- About the Author.