Enhancing the visibility and image of transit in the United States and Canada
Title:
Enhancing the visibility and image of transit in the United States and Canada
Author:
National Research Council (U.S.). Transportation Research Board.
ISBN:
9780309066600
Corporate Author:
Publication Information:
Washington, D.C. : National Academy Press, 2000.
Physical Description:
1 v. (various pagings) : ill. ; 28 cm.
Series:
Report / Transit Cooperative Research Program, no. 63
Report (Transit Cooperative Research Program) ; 63.
General Note:
At head of title: Transit Cooperative Research Program.
"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
"Transportation Research Board, National Research Council."
Contents:
Part I: United States. Introduction and report organization -- Research objectives -- Review of philosophical foundation and conceptual approach -- Executive summary -- Research and media review -- Situation analysis -- Summary of potential messages -- Research methodology -- Detailed findings -- Strategic plan -- Appendix material.
Part II: Canada. Executive summary -- Introduction and report organization -- Research objectives -- Review of philosophical foundation and conceptual approach -- Situation analysis -- Research methodology -- Detailed findings -- Strategic plan -- Appendix material.
Abstract:
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
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