Reflections on business-to-business marketing in the twenty-first century.
Title:
Reflections on business-to-business marketing in the twenty-first century.
Author:
Turnbull, Peter.
ISBN:
9781845449230
Personal Author:
Physical Description:
1 online resource (211 pages)
Series:
Volume 40, Issue 3 & 4
Contents:
Cover -- CONTENTS -- EDITORIAL REVIEW BOARD -- Guest editorial -- IMP - some things achieved: much more to do -- Discovering market networks -- Research in relationship marketing: antecedents, traditions and integration -- Matching high-tech and high-touch in supplier-customer relationships -- Relationship value and relationship quality -- Ethics and value creation in business research: comparing two approaches -- Measuring relational norms: some methodological issues -- Suppliers' willingness to end unprofitable customer relationships -- Conceptualising, delineating and analysing business networks -- Network pictures: concepts and representations -- Assessing the impact of culture on relationship creation and network formation in emerging Asian markets.
Abstract:
In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to critically review the latest developments in business-to-business and international research and their contribution to knowledge. We believe that this special issue reflects the latest thinking in the field and the trends that are emerging.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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