![Cover image for Enhancing the visibility and image of transit in the United States and Canada Cover image for Enhancing the visibility and image of transit in the United States and Canada](/client/assets/5.1294/ctx//client/images/no_image.png)
Enhancing the visibility and image of transit in the United States and Canada
Title:
Enhancing the visibility and image of transit in the United States and Canada
Author:
National Research Council (U.S.). Transportation Research Board.
ISBN:
9780309066600
Corporate Author:
Publication Information:
Washington, D.C. : National Academy Press, 2000.
Physical Description:
1 v. (various pagings) : ill. ; 28 cm.
Series:
Report / Transit Cooperative Research Program, no. 63
Report (Transit Cooperative Research Program) ; 63.
General Note:
At head of title: Transit Cooperative Research Program.
"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
"Transportation Research Board, National Research Council."
Contents:
Part I: United States. Introduction and report organization -- Research objectives -- Review of philosophical foundation and conceptual approach -- Executive summary -- Research and media review -- Situation analysis -- Summary of potential messages -- Research methodology -- Detailed findings -- Strategic plan -- Appendix material.
Part II: Canada. Executive summary -- Introduction and report organization -- Research objectives -- Review of philosophical foundation and conceptual approach -- Situation analysis -- Research methodology -- Detailed findings -- Strategic plan -- Appendix material.
Abstract:
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Holds: Copies: