Cover -- Contents -- Foreword -- About the contributing authors -- A note about registered trademarks -- Introduction -- 1 Fear equals failure -- 2 Why should I follow you? The challenge from the leader'sperspective -- 3 Hey, Old Man. What do you know about me? The challenge from the Digital Cowboy's perspective -- 4 How does an industrial-age relicturn into an authentic leader? -- 5 What I as an executive should change in my company, in practice -- 6 Places of magnificent growth and magnificent failure-emergingmarkets -- 7 Technology - your saviour or your nemesis -- 8 Fearless means stupidity. NO FEAR can mean success -- Bibliography -- Notes.