Value Chain and Marketing.
Title:
Value Chain and Marketing.
Author:
Pita, Dennis A.
ISBN:
9781845442255
Personal Author:
Physical Description:
1 online resource (85 pages)
Contents:
Contents -- Abstracts & keywords -- Editorial -- Value chains in health care -- The demand chain as an integral component of the value chain -- Positioning strategies in the value-added chain of the biopharmaceutical sector -- Customer value-chain involvement for co-creating customer delight -- Integrating the voice of the consumer within the value chain -- Maintaining positive returns in the value and supply chain -- Executive summary and implications for managers and executives -- Internet currency -- Note from the publisher.
Abstract:
In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company's value chain is not mutually exclusive.Previously published in: Journal of Consumer Marketing, Volume 21, Number 7, 2004.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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