Ten Types of Innovation: The Discipline of Building Breakthroughs -- Copyright -- Contents -- Preface: On Innovating Effectively -- Part One: Innovation: A New Discipline is Leaving the Lab -- Chapter 1: Rethink Innovation: Eradicate Lore, Substitute Logic -- The Discovery of the Ten Types of Innovation -- Part Two: Ten Types of Innovation: The Building Blocks of Breakthroughs -- Chapter 2: The Ten Types: An overview -- Chapter 3: Profit Model: How You Make Money -- Gillette -- Geisinger -- Hilti -- Next Restaurant -- Schibsted Media Group -- Chapter 4: Network: How You Connect with Others to Create Value -- Target -- Glaxosmithkline -- Natura -- Ups and Toshiba -- Howard Johnson's -- Chapter 5: Structure: How You Organize and Align Your Talent and Assets -- Whole Foods Market -- W. L. Gore -- Southwest Airlines -- Trinity Health -- Fabindia -- Chapter 6: Process: How You Use Signature or Superior Methods to do Your Work -- Zara -- Hindustan Unilever -- Zipcar -- Toyota -- Ikea -- Chapter 7: Product Performance: How You Develop Distinguishing Features and Functionality -- Oxo Good Grips -- Dyson -- Mars -- Intuit -- Corning -- Chapter 8: Product System: How You Create Vomplementary Products and Services -- Scion -- Microsoft -- Mozilla -- Oscar Mayer -- Elfa -- Chapter 9: Service: How You Support and Amplify the Value of Your Offerings -- Zappos -- Hyundai -- Men's Wearhouse -- 7-Eleven -- Sysco -- Chapter 10: Channel: How You Deliver Your Offerings to Customers and Users -- Nespresso -- Nike -- M-Pesa -- Amazon -- Xiameter -- Chapter 11: Brand: How You Represent Your Offerings and Business -- Virgin -- Trader Joe's -- Intel -- American Heart Association -- Method -- Chapter 12: Customer Engagement: How You Foster Compelling Interactions -- Blizzard Entertainment -- Mint.Com -- Fab -- Foursquare -- Apple -- Part Two: In Summary: Measure Up.

Part Three: More is Mightier: Mix and Match Innovation Types for Greater Impact -- Chapter 13: Go Beyond Products: How to Avoid Being Easily Copied -- Why Product Performance Isn't Enough -- Chapter 14: Strength in Numbers: Innovations Using a Combination of Types Generate Better Returns -- Number of Types Used by Average Innovators -- Number of Types Used by Top Innovators -- Part Three: In Summary: Work Across -- Part Four: Spot the Shifts: See the Conditions that Birth Breakthroughs -- Chapter 15: Mind the Gap: Uncover Your Blind Spots -- Internal Ten Types Analysis -- Chapter 16: Challenge Convention: See Where Your Competitors are Focusing - and then Make Different Choices -- Chapter 17: Pattern Recognition: See How Industries and Markets Shift - and Learn From Those Who Saw the Signs and Acted on Them -- Part Four: In Summary: Shift Your Focus Part Four: In Summary -- Part Five: Leading Innovation: Use Better Plans to Build Breakthroughs -- Chapter 18: Declare Intent: By Being Clear About Where and How You Will Innovate, You Massively Increase Your Odds of Success -- Business Model Shift -- Platform Shift -- Customer Experience Shift -- Chapter 19: Innovation Tactics: A toolkit That Turns the Ten Types into Building Blocks for Innovation -- Profit Model -- Network -- Structure -- Process -- Product Performance -- Product System -- Service -- Channel -- Brand -- Customer Engagement -- Three Ways of Engaging with Innovation Tactics -- Chapter 20: Using the Innovation Playbook: A Selection of Plays (And the Combinations of Tactics You'll Need to Implement Them) -- The Play at Work: Glaxosmithkline Consumer Healthcare -- The Play at Work: Zipcar -- The Play at Work: Linkedin -- The Play at Work: Cemex -- The Play at Work: Ge Aviation -- The Play at Work: Harry Potter -- The Play at Work: Kickstarter -- The Play at Work: Threadless.

The Play at Work: Amazon Web Services -- The Play at Work: Apple iTunes -- The Play at Work: Foursquare -- The Play at Work: Cabela's -- The Play at Work: Harley-Davidson -- The Play at Work: Patagonia -- The Play at Work: Wii -- Insights -- Activities -- Part Five: In Summary: Go Deep -- Part Six: Fostering Innovation: Installing Effective Innovation Inside Your Organization -- Chapter 21: Get Cracking: Everyone is Afraid of the Unfamiliar. Here's How to Innovate Anyway -- Chapter 22: Sponsors and Authors: Great Firms Make Sure That Innovation is not Optional -- Innovation Leaders Make Bold and Committed Choices -- Innovation Leaders Trust Their Talent - and Hold Them Accountable -- Innovation Leaders Stand in the Future and Help Others See It -- Chapter 23: Installing Innovation: Don't Worry About Culture. Build a Systemic Capability -- Approach -- Mayo Clinic's Breakthrough Approach -- Organization -- Valve's Flat Organization, Designed for Innovators -- Resources & Competencies -- Hyatt's Lab Hotels Empower Employees -- Metrics & Incentives -- Procter & Gamble Drives Breakthroughs -- Useful Innovation Metrics -- Chapter 24: Execute Effectively: Principles for Bringing Your Innovations to Market on Time and on Budget -- Think Like a Pirate -- Part Seven: Appendix: Putting These Principles into Practice -- Acknowledgments -- Innovation Bibliography -- Notes and Research Data -- Image Credits -- Index -- About the Authors -- About Doblin and Monitor Deloitte.