Cover image for Technology and Business Strategy : Getting the Most Out of Technological Assets.
Technology and Business Strategy : Getting the Most Out of Technological Assets.
Title:
Technology and Business Strategy : Getting the Most Out of Technological Assets.
Author:
Watkins, William M.
ISBN:
9780313007743
Personal Author:
Physical Description:
1 online resource (183 pages)
Contents:
Contents -- Preface -- Introduction -- The Technology-Driven Enterprise -- Technology Valuation -- Protecting Technological Assets -- Technology Acquisition -- Technology Development -- Outsourcing Technology Management -- Cultural Aspects of Technology Management -- Technology Utilization -- Technology as a Manufacturing Base -- Technology as a Product -- Technology as a Trading Chip -- Negotiating the Technology Deal -- The Global Option -- Technology Management Pitfalls -- Putting It All Together -- Bibliography -- Index.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Electronic Access:
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