TABLE OF CONTENTS -- INFORMATION AND COMMUNICATION TECHNOLOGIES (ICT)IN MANAGEMENT - OUTLINE OF ISSUES -- COMMUNICATION STRATEGIES IN MARKETING -- IT GOVERNANCE - HOW TO INCREASE THE IMPACTOF INFORMATION TECHNOLOGY ON A FIRM'S PERFORMANCE -- MARKETING COMMUNICATIONSIN THE NETWORK ORGANIZATIONS -- INFORMATION AND COMMUNICATION TECHNOLOGIESIN THE MANAGEMENT SYSTEMS OF SMALL BUSINESSES -- APOMEDIATED MARKETPLACE: LEVERAGING THE POWEROF DIRECT SOCIAL INTERACTIONS FOR KNOWLEDGE SHARINGAMONG LOCAL CIVIL SERVICE ORGANISATIONSIN DEVELOPING COUNTRIES -- BETTER PUBLIC BUYERS WITH ELECTRONIC PROCUREMENT -- INDUSTRY DEVELOPMENT CONDITIONINGIN TECHNOLOGY MANAGEMENT CONDUCIVE TO INNOVATIONS -- THE FARMER'S SOCIAL PORTAL AND ITS IMPACTON THE MANAGEMENT DEFICITS IN MEDIUM-SIZED FARMS -- SUITABILITY ANALYSIS OF A NEW METHODFOR MEASURING INFORMATION TECHNOLOGY ACCEPTANCE -- AN EMPIRICAL EXAMINING OF THE CLAIMINGABOUT CONNECTION THE ECONOMIC VALUE ADDEDWITH THE STOCK RETURN OF THE POLISH PRODUCTION SECTOR -- MISSION, ORGANIZATION AND FORM OF MUSEUMSAS EXPRESSIONS OF CULTURE IN "LIQUID MODERNITY.