Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress
Title:
Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress
Author:
Winer, Russell S., editor.
ISBN:
9783319298771
Physical Description:
1 online resource (910 pages) : illustrations, tables.
Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Local Note:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Genre:
Electronic Access:
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