Advances in Business Marketing and Purchasing -- Copyright page -- Contents -- List of Contributors -- Editorial review board -- Chapter 1. Introduction: Theory and practice of organizational culture, B2B relationships, and interfirm networks -- Introduction -- A gestalt view of culture, firm actions and outcomes, relationships, and networks -- Organizational culture and firms' actions and outcomes -- Firms' actions and outcomes and B2B relationships -- Firms' actions and outcomes and interfirm networks -- Organizational culture and B2B relationships -- Organizational culture and interfirm networks -- B2B relationships and interfirm networks -- Discourses in organizational culture: Bank managers and employees perceived relationships and performance -- Modeling the structure of B2B relationships -- Understanding and modeling the dynamics of B2B relationships -- Structure and dynamics of B2B relationships -- Organizational innovation and outcomes in SMEs -- Anatomy of relationship significance: Critical realist exploration -- Markets-as-networks theory: A review -- Meta-theories in research: Positivism, postmodernism, and critical realism -- Conclusion -- References -- Chapter 2. Discourses in organizational culture: Bank managers and employees perceived relationships and performance -- Introduction -- Organizational culture -- Organizational culture and performance -- Organizational discourse -- Discourse analysis as method -- The study -- Background to the research and findings -- Analysis -- Conclusion -- References -- Chapter 3. Modeling the structure of business-to-business relationships -- Introduction -- Literature review -- Method -- Individual case study reports -- Case study report B: Vegetable oils trading -- Case study report C: Aluminum and steel cans -- Individual case study report D: imaging solutions.

Cross-case analysis and conclusions -- References -- Chapter 4. Understanding and modeling the dynamics of business-to-business relationships -- Introduction -- Literature review -- Lessons from transaction costs theory -- Lessons from social exchange theory -- Relationships as networks -- Rules theory -- Literature review in sum -- Method -- Individual case study reports -- Cross-case analysis and conclusions -- References -- Chapter 5. Structure and dynamics of business-to-business relationships -- Introduction -- Contribution to management practices -- Five constructs of business relationships -- Conducting the enquiry -- Dealing with data -- Shaping relationships -- Analyzing episodes -- Changes in relationship features -- Checking the validity of the findings -- Benefits of the method -- Limitations of the research -- References -- Chapter 6. Organizational innovation and outcomes in SMEs -- Introduction -- Drivers of innovation -- Company innovation capacity -- Innovation orientation -- System-wide innovation -- Outcomes of innovation -- Proposed framework of organizational innovation -- Method -- Analysis of interviews and research propositions -- Conclusions -- References -- Chapter 7. Anatomy of relationship significance: A critical realist exploration -- 1. Introduction -- 2. The meta-theoretical point of departure -- 3. Entities and events of the business world -- 4. How is Relationship Significance Brought About? -- 5. Concluding remarks -- Acknowledgments -- References -- Chapter 8. Markets-as-networks theory: a review -- 1. Introduction -- 2. Historical roots of MAN theory -- 3. Development, dissemination, and orientation of MAN theory -- 4. MAN theory's state-of-the-art -- 5. Concluding remarks -- Acknowledgments -- References -- Chapter 9. Metatheories in research: positivism, postmodernism, and critical realism -- 1. Introduction.

2. A vista on history of science -- 3. Alternative metatheories in (social) research -- 4. Concluding remarks -- Acknowledgments -- References.