Copyright Page -- Table of Contents -- Preface -- Acknowledgements -- Dedication -- About this book -- Part I Strategic leadership -- Section 1 Strategic leadership -- Strategic leadership and conversational style -- The leadership styles of strat egists -- Section 2 Strategic leadership - brain-based communication -- Section 3 Strategic leadership - the thinking skills required -- The five basic thinking skills -- Five combinati on skills -- Three advanced thin kin g toolsfor strat egic managers -- Case Study Marketing leadership and management action -- Introduction -- Marketing and management in turbulent times -- Foretelling the future in uncertain times -- Competing in chaos -- Minding the money -- Creating knowledge in confusing times -- Watching the bottom line and the supply line -- Developing vision -- Downsizing in a downturn -- Taking decisions in dificult times -- the board above board -- Recruiting in a recession -- Selling when times are tight -- Training in tight times -- Product pricing in a pinch -- Researching in recessi on - developing in a downturn -- Building businesses in bad times -- securing your supply-line -- Part II Strategic thinking - The 9S© Approach -- Step 1 Gather strategic intelligence -- WHAT IS CHANGING OUT THERE? -- Step 2 Assess strategic capability -- DOING AN AUDIT - NINE AREAS TO CONSIDER -- Step 3 Create strategic knowledge -- CREATE STRATEGIC KNOWLEDGE -- Step 4 Make strategic predictions -- MAKE STRATEGIC PREDICTIONS -- Step 5 Develop strategic vision -- DEVELOP STRATEGIC VISION -- UNPACKING THE 'CATSWORLD' CHECKLIST -- Step 6 Create strategic options -- CREATE STRATEGIC OPTIONS -- Step 7 Take strategic decisions -- TAKE STRATEGIC DECISIONS -- DECISION MAKING IN DIFFICULT TIMES - THE USE OF DECISION TABLES -- Step 8 Create and communicate market-led strategy.

CRE ATE AND COMMUNICATE MARKET-LED STRATEGY -- Step 9 Plan and manage projects to implement change -- PLAN AND MANAGE PRO JECTS TOIMPLEMENT CHANGE -- Part III The next steps -- Next Steps -- Final thought -- Past present future -- Escaping the Past and Inventing the Future -- Appendix A Selecting an approach to take with individuals -- Appendix B Selecting an approach to take with groups (if you must!) -- Appendix C Leadership for turbulent times - a model -- References and recommended reading -- Index.