Cover image for ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing
ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing
Title:
ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing
Author:
Phillips, Jack J., 1945- author.
ISBN:
9781260460438
Physical Description:
1 online resource (xiii, 330 pages) : illustrations
Local Note:
O'Reilly
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