Cover -- Contents -- List of Contributors -- Introduction -- PART I: Impact of e-Commerce on Small Firms -- 1 Stage Models of ICT Adoption in Small Firms -- 2 Social Influence and Diffusion of Innovations in Education -- 3 Climate for Innovation, Attitudes to Internet and ICT Adoption in Small Firms -- 4 Changing Leadership Cultures in e-Commerce Service Industry -- 5 e-Business and Small Firms in London -- 6 The Value of Internet Forums to Small Rural Businesses -- 7 e-Business and the Work Organization in Craft Enterprises -- PART II: Internet Marketing and Website Effectiveness -- 8 Internet Marketing and the Portuguese Marketplace -- 9 e-Marketing Adoption in Organizations -- 10 World Wide Markets and the World Wide Web: Problems and Possibilities for Small Businesses -- 11 Website Usability: Cognitive versus Activity Theory Approaches -- PART III: Impact of e-Commerce on Consumers -- 12 Consumption on the Net -- 13 Affective States, Purchase Intention and Perceived Risk in Online Shopping -- 14 Risk Perception in Online Shopping -- 15 The Fun Side of the Internet -- 16 Risk Perception as a Motivational Barrier for Online Purchasing -- 17 Conclusions: Common Themes and Future Perspectives -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W.